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fortune 500 company
l oreal
body lotions
large corporations
organic product
face creams
How Green Are Your Green Products: The Corporate Face Behind The Popular Small Brands
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How Green Are Your Green Products: The Corporate Face Behind the Popular Small Brands

Buying green products and supporting the "little" companies is something that many people want to do. Many people who think they are doing just that may be shocked to learn that while they are turning their backs on the corporate giants for many of their household, cosmetic and health care products they may not be going as green as they thought. In fact, many of those people might be shocked to learn that they are not actually supporting the "little" guy at all- their money is going directly to the same, large corporations they were trying to rebel against in the first place.

Many people stopped using some of the commercial toothpastes for fear of some of the common ingredients. One alternative that has been very popular wast Tom's of Maine, but that popularity generated more than just more business for the company. Tom's is now owned by Colgate Palmolive, a company listed on the Fortune 500 and one that had a reported fifteen billion dollar revenue in one year alone.

But, Tom's is far from alone in that boat- many of the top named "alternative" companies are also owned by corporate giants. Burt's Bees, often cited as one of the "small guy" companies did start out that way when it was originally founded by Burt Shavitz in 1980, but the beekeeper who once sold the basics of his line from the back of his truck is no longer the sole owner of the company that still bears his name. Clorox, another Fortune 500 company owns Burt's Bees and the products now associated with the line. Other major companies, including L'Oreal, Johnson & Johnson and Estee Lauder have ownership of the natural or organic lines for products ranging from face creams and washes to body lotions and even some health remedies.

The lines are big business- which is what makes them so appealing to the corporate big wigs. In 2010, just over eight billion dollars in sales was attributed to the natural and organic product lines according to the Nutrition Business Journal, an increase of six percent from the year before. Some industry leaders are worried that the current economic climate can potentially wreck some of those sales figures, especially with the Republicans casting doubts about global warming studies and associating all green products with the President's failed "green agenda" as they see it. A recent survey did show that some people are less willing or interested in buying green or recyclable products, no matter where they are coming from.


Street Talk

Thank you so much for the info.I had no idea this was going on, as I am sure many did not.

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  about 1 decade ago
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