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search engine spiders
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marketing industry
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competitive market
new ways
credibility
relevance
How To Link Build - Using Link Building To Establish Authority
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Learning how to link build effectively is critical for anyone seeking to compete in the internet marketing industry. It is not enough to simply throw a page together and hope the world comes knocking. In today's modern internet, authority is king - and building authority means knowing how to link build for SEO.

How to Link Build to Create Authority The basic theory behind establishing a website's credibility involves getting some content on the web, and then creating links from other already established pages on the web back to the new site. Search engines only have limited criteria in how they can sort and analyze the particular importance (relevance) of a site. One of those very important criteria is how many other pages on the web are connecting (or are connected) to this new page. To a certain extent this system favors pages with greater seniority however there are other factors which help determine whether a new website might have more utility/authority/value than an older one.

The Importance of Google Page Rank The most tangible measure we have today of the relevance or importance of a webpage is Google's Page Rank. When a new piece of content goes up on the web, search engine spiders will look at the new content, determine what the site is about, and look for signs that other sites are linking back to this new one. How does this matter to an authority building strategy? It turns out that when a place with high authority links out to a new post or article, some authority is granted to the new webpage. Finding creative ways to use high ranking websites then gives new ways of how to link build - and hopefully in new ways the competition has not used.

Ways to Get Started in a Competitive Market The beauty of the internet, and internet marketing, is that the competitive landscape is always changing. What works today may work tomorrow but eventually someone will find a shortcut that over-exploits the market and the rules will change again. The basic mechanics of the web marketplace seem to work to pull the rug out from under low quality marketers, spammers, and cheaters. When this happens it usually results in new groups of winners based on content quality.

What this means then is that the way to be competitive tomorrow (presuming you aren't competing well today) is to provide the best, most relevant work in the field where you are trying to compete. Then once you have crafted your site, use what you know about how to link build using authority sites.

I developed a step by step tutorial on how to link build using free social networking sites. My link building tutorial includes specific ways to create and automate the link building process using free web resources.


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