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search engine optimization
google webmaster tools
search engines work
internet marketing strategy
meta description
optimization seo
h1 tag
meta tags
search engine results
google
marketing efforts
algorithm
Why You Need To Learn Search Engine Optimization
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A skill that will assist you in your Internet Marketing efforts is Search Engine Optimization. To learn Search Engine Optimization you must understand what SEO is all about and why it is important. You must understand the various aspects of SEO, what can get you banned from the search engines and what is acceptable to them. In this article I will try to outline the necessary terms and techniques that will help you to learn Search Engine Optimization.

SEO, if done well, will position your website higher in the SERPs ( Search Engine Results Pages). This positioning will help to get your site noticed by your customers. More visits by your targeted audience will result in additional revenue for your site. SEO helps to get your site naturally listed and brings you organic traffic. Organic traffic is unpaid, it costs you nothing but your time to get good rankings in the search engines.

The reason for you to learn Search Engine Optimization as an Internet Marketing strategy is chiefly to drive traffic to your site. SEO looks at how the search engines work and plays up to the algorithm that controls them. It uses keyword density and the relevance to your topic to determine where in the rankings to place your site. It also removes barriers to the spiders that control this algorithm.

The best way to learn Search Engine Optimization is to implement the SEO strategies on your own site. The strategies are fairly straightforward. Put up a multi-page site, get it indexed in the search engines.This can be done quickly by creating an XML sitemap and registering your site with Google webmaster tools. To help your site get viewed implement on page SEO factors. On page factors include sufficient keyword density( between 2 and 5%), adding meta tags and meta description to your page and using an h1 tag for your site title. The title, meta description and meta tags should include the keywords that you are trying to rank. When these are complete, add some cross links. These are links from one page of your site to another. These links should be keywords as well.

Off page Search Engine Optimization factors mainly focus on back-linking. Back-linking is done by writing articles and providing your page links to social networks and web 2.0 properties. Your articles should target the keywords that are important to your pages and provide direct links to your website and sub-pages.

If you learn Search Engine Optimization early on in your Internet Marketing career you will have much more success in your efforts. It is not difficult to learn Search Engine Optimization but can be a bit time intensive to implement. It is detail oriented and the concepts can be a bit difficult for non-technical people. My website Insights into Internet Marketing will provide you with some good information on Search Engines and SEO. I have created a FREE Course at Wealthy Affiliates Online to teach you the basics of Internet Marketing. Stop in and sign up, did I mention it's FREE


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