superbowl football jerseysNeon colors in team uniforms are becoming more common, taking center stage in places like the neon green details on the Seattle Seahawks' Superbowl football jerseys. The rise in popularity of fluorescent colors is being driven by the strong affinity that younger consumers have for neon colors, and sports equipment manufacturers are taking notice. The primary manufacturer of the pigments used to create neon clothing, Day Glo, conducted research that found kids prefer neon colors four to one. They also found that the human eye will linger twice as long on fluorescent colors than on more traditional colors.

Superbowl Football Jerseys: Why the Neon?

One of the most important factors taken into consideration during the redesign of a team’s uniforms is whether or not the new replica jerseys will sell well. Capitalizing on the trend in neon and ultra-bright colors ensures the sales success of the new team apparel. When Nike redesigned the Superbowl football jerseys for the Seattle Seahawks, they made sure to include the neon green trim and highlights for this very reason. They also pulled in neon and ultra-bright color schemes for their Australian Open, Pro Bowl and Oregon Ducks uniform designs. Reebok also followed suit when they included neon green stripes in the design of the NHL All-Star team uniforms, a first in a sport that is largely seen as being very conservative when it comes to apparel design.

Bright, hot colors are not new to the fashion landscape. When we think of neon or fluorescent clothing, the ‘80s is usually the first thing that comes to mind. But dye and fabric technology has come a long way since the original heyday of neon. Dyes developed now are less likely to fade or run off on skin or surfaces, and greater potency has given rise to a vibrant palette of color “ultra-brights.” As apparel innovations continue to be developed, it is likely that the fluorescent trend won’t be going anywhere soon.

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