This Article is About
clothing store
new business
paints
business owners
home decor
big mistake
New Business Names-Why They Matter
Join 1000's of Authors at StreetArticles Today!

When looking for new business names, there are several things that you want to consider. Your choice can be a make it or break it for your own venture, no matter what a great idea it would have been. Think about businesses that you love and what you love about them. Now think about how you found those businesses. Did you just stumble into the store without looking up at the name? do you just randomly click on web pages without having some kind of interest in the businesses name?

New business names have to be catchy, to the point and memorable. It is not enough to get the customers to notice you the first time, they have to have your business name on their mind whenever they need a product or service that you are connected to.

New Business Names: Don’t Back Yourself into a Corner

A big mistake that many new business owners make is painting themselves too narrowly to their customers. For instance, if you are opening a business that sells paint but you plan to expand to wallpaper, window covering and other items, you don’t want to hang a name like Pete’s Paints on your business. Customers won’t think of you when they are looking for items other than paint.

New Business Names: Don’t Cast Your Net Too Widely

On the opposite side of the spectrum, there are problems when business owners try to use a name that is too wide in scope. Unless you have a shop that is literally selling everything under the sun, you don’t want to go with a name like Bill’s This and That Shop. Pete’s Paints might have been too narrow but Pete’s Paints and Home Decor might be too broad. The new business name has to be descriptive of what the business actually offers.

New Business Names: Be Creative (but Not Too Creative)

A name that stands out to your customers can be a good idea unless the name is standing out because it is just so strange to them. Choosing an out there kind of name for an art gallery or an avant garde clothing store aimed at a younger demographic is one thing, a strange name for a run of the mill, Mom and Pop type of store with a more middle of the road clientèle might not be. Keep in mind who you are going to be selling your items to before you start looking for new business names.

New Business Names: Consider the Logos and the Length

Pete’s Paint might have been too narrow but imagine looking up on the storefront and seeing Pete’s Paint, Wall Paper, Window Treatments, Rugs and Other Home Decorating Products. There is no way that Pete will find a logo that works correctly. There is no way that he will be happy with the price of having that sign painted. Finding a length that works for all advertising and for the business is very important.

Get new business tips . At Wealthy Affiliate University you will be taught both free and paid marketing techniques that actually work.


Street Talk

No comments present
You May Also Like
Getting The Most In Clothing Store Online
The advent of the Internet certainly brought in so many progressive changes into our lives. One such pleasant new innovation is visiting a clothing store online and browsing the latest designs and styles, and maybe even buying one or two items – all in the comfort of one’s home and…
By: Sam Simpson in  Shopping and Product Reviews  >  Fashion Style   Mar 16, 2011  
0
  Likes: 0

Hiring Moving Company In Charlotte, NC for Your Next Move
Moving hаѕ become the еѕѕеntiаl part of vаriоuѕ fаmiliеѕ аnd соmраnу оwnеrѕ. People rеlосаtе ѕimрlу bесаuѕе thеу wish tо dо so оr ѕоmе move with аn оbligаtiоn to move. Pеорlе hаvе various rеаѕоnѕ to mоvе оr rеlосаtе. Finding opportunities, nоt comfortable with thе ѕurrоunding аnd many mоrе such reasons аrе…
By: Cory Frank in  Business  >  Customer Service   Jun 07, 2016  
0
  Likes: 0

Professionals Can Access Sage In the Cloud Software
Sage accounting software is product popular in the industry. The robust accounting software transforms businesses and helps them to operate the enterprises. Sage software has delivered business transformation for many companies helping them to manage their firm. Sage is an ERP product which is enterprise resource planning software solution which…
By: johabell in  Business  >  Accounting   Jun 07, 2016  
0
  Likes: 0

Vimtag HD Vt361 Wireless Monitoring Security System
Homeowners want to do everything possible in order to protect their homes. The Vimtag HD VT361 is a security camera that lets you stay home virtually even when you not actually home. Wi-Fi Connectivity This Vimtag security camera has a 100% Wi-Fi connectivity. With the use of this camera, you…
By: Aiden Daniel in  Business  >  Small Business   Jun 07, 2016  
0
  Likes: 0

The Right Office Design Will Help Generate More Revenue
Any business owner understands just how important it is to keep their employees happy and comfortable. When morale is high among employees, they tend to be more productive and work more efficiently. One of the best ways in order to make sure that your employees are happy is to give…
By: Edmund Brunetti in  Business   Jun 07, 2016  
0
  Likes: 0

Ralph Arza: Educator and Businessman
Ralph Arza, Educator Extraordinaire! Rafael “Ralph” Arza is fueled by a passion for training and inspiring others. His father served as an inspiration, exhibiting an admirable tenacity and courage when he brought his family to the United States from Cuba after Fidel Castro seized power. This example made Ralph realize…
By: Kim Valerio in  Business   Jun 07, 2016  
0
  Likes: 0

Fiber Patch Cords
1. FC - FC fiber optic patch cords: FC (Ferrule Connector)optical fiber Connector is usually round metal sleeve, fastening screw type, this paper is mainly used in the distribution frame. The earliest, FC type connector, adopt the butt end of ceramic pin is plane contact way. Such connector has simple…
By: Addimart in  Business  >  Sales   Jun 07, 2016  
0
  Likes: 0

Custom Die Cut Boxes - A Must for Every Thriving Business
Custom die cut boxes are special kind of boxes which can be cut according to your specifications and needs. You can determine heir design requirements and give them a unique shape and appearance. Custom die cut boxes can be used for a multitude of different purposes. They can be used…
By: Bob smith1 in  Business  >  International Business   Jun 07, 2016  
0
  Likes: 0

Losing A $58m Contract for Going Over the Proposal Page Limits! Lessons Learnt?
On May 17, GAO rejected Tetra Tech’s protest regarding its proposal for an information technology service contract for NSF. In short, the Technical Approach in Tetra Tech’s proposal received an unsatisfactory rating because it was 2 pages over the stated limit. Was this an oversight or due to some incompetency?…
By: Ab F. Vand in  Business  >  Career Advice   Jun 06, 2016  
0
  Likes: 0

The Importance Of Classical Curriculum
Classical curriculum is something that doesn't get talked about that much anymore because of how important that Common Core has become when you're looking at the curriculums that people are using in the classroom. The issue is, there are actually a lot of reasons why people end up using classical…
By: Steven Wilson in  Business  >  Small Business   Jun 06, 2016  
0
  Likes: 0

How Bookkeeping is Crucial For Startups?
Bookkeeping is important for all type and size of business as every small business needs to keep track of small business transactions. It deals in keeping track of sales, earnings, expenses and purchases to monitor the overall health and sustainability of your business. Effective bookkeeping services help to produce the…
By: Robin Thomas in  Business  >  Accounting Payroll   Jun 06, 2016  
0
  Likes: 0

Business Telephone Etiquette
The rise of digital technology has resulted in a decline in our telephone skills. If we want to deliver good customer service, showcase our brand in the right light and build effective relationships, it is an essential skill for everyone who may pick up the phone. A phone conversation may…
By: Mary Jackson in  Business  >  Customer Service   Jun 06, 2016  
0
  Likes: 1

Facilitating Gym Goers Growing Demands
In 2000 there were an estimated 32 million gym memberships in the United States of America. Over a decade later, that number has almost doubled to over 55 million and continues to grow. The landscape is similar in the United Kingdom, with a growth in the number of young adults…
By: Mary Jackson in  Business  >  Customer Service   Jun 06, 2016  
0
  Likes: 0

All Data Of Clients Can Be Hosted on ACT In the Cloud
ACT is customer contact management software which secures all the contact details of a client or a customer in one system. It is convenient approach for users and professional to access all or any single data of a client. The application secures prospective client information in one database and the…
By: Johnson Lee in  Business  >  Accounting   Jun 06, 2016  
0
  Likes: 0

Swimming Pool Safety
If you have a swimming pool, something that you may be thinking about is the safety of the swimming pool area. One way to keep people safe at your swimming pool area is by installing a wireless security camera around the swimming pool. If you are looking for a wireless…
By: Edward Thompson in  Business  >  Security   Jun 06, 2016  
0
  Likes: 0

Article Views: 1231    Report this Article