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ReWork - A Fresh And Challenging Approach To Business
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There are a multitude of books on the market relating to business - from biographies of famous entrepreneurs such as Alan Sugar through to formal text books for use on a business degree course and many of these books follow a similar formula - teaching and directing you to follow tried and trusted methods in your business to see success.

The along came ReWork - this is a book written by the guys behind 37 Signals - Jason Fried and David Heinemeier Hansson. 37 Signals are responsible for such products as Basecamp, Highrise, Campfire and Backpack and have literally come out of nowhere and now provide their software to many Fortune 500 companies. If you have never used their products - they are all web based, incredibly simple to use and very good value for money.

ReWork is the second book written by these guys and it takes a completely fresh approach to business based on the experiences they have had in starting and growing their own business.

The book is broken down into a series of essays rather than chapters and each essay looks at a different aspect of the starting up and running of a business.

So how is it different you may ask, well ReWork is very in your face and challenges many of the standard practices of business - for example the concept of planning - there is an excellent essay in there which looks at who futile planning can actually be and when you think about it what they say makes absolute sense.

ReWork has been a Sunday Times, New York Times and Wall Street Journal best seller in the UK and US and has been read by such people as Seth Godin with excellent reviews for all.

Without doubt the book is not for everyone and may make some people feel quite uncomfortable not only with what they say but in terms of how ReWork is written but that should not and does not take away from the fact that these guys have been incredibly successful with what they have done and may well give many people who are looking to start a new business online or offline a lot of new things to think about.

There are many ReWork reviews online so don't just take my word for it - read them and see what other people are saying. ReWork will not give you a blueprint for success but it will give you the confidence to try new ideas and not to be afraid to challenge accepted practices.


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