A successful landing page is optimized for the highest possible conversions. According to the Encarta dictionary, to optimize is to make whatever you are offering perform to the best of its ability or effectiveness. In order to do this, the first rule of thumb would be to have thoroughly done your research. Make sure you know what or who you are targeting. Following are a few tips for getting the best possible optimized landing page to ensure the best conversions possible.

First, your landing page should have a very clear and direct headline. It should also to the best of your ability contain the keyword you are targeting. Be specific. Your first impression, like your mother always said, is the most important. Whether on the Internet or face to face, what you need to do is tell your visitor how you are going to help them right away. You want to let them know you can help them achieve their goal.

Second, the groundwork of all optimized landing pages is in the keyword. The keywords that you focus your page on should be based on the visitors emotions towards your offer, their intentions for using your offer, and what motivates them to need your offer. Provide your visitor with answers to their questions. They are seeking information. Give it to them.

Third, use your landing page wisely. Your goal is to sell your offer. Use bullets if at all possible to emphasize your offer. Bold all your keywords. Know that visitors in general are not going to read your page they are going to scan it. Get your point across quickly and simply. A single call to action is all that is needed.

Finally, when a visitor does convert and purchase from you, don't leave them hanging. Yes, your landing page served its purpose but now you need to send them directly to a thank you page. Most people are more than willing to answer a poll or get on your email list for you blog. They have already liked what you had to say so keep them a while longer to the best of your advantage.

A direct headline that is clear and to the point is the first thing that will guide your prospected customer to your page. Tell them right away how you can help them achieve their goal. Your keyword should be thoroughly researched. Meticulous digging to get your prospect the answer they are looking for is essential for conversion. Use your page to concentrate on your offer. Keep the graphics and all the flashing objects to a subtle minimum.