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google adword
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niche
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Tools Fo Internet Marketing - Adword Keyword Tool
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Tools fo Internet Marketing  -  Adword Keyword Tool

The Google Adword keyword tool can be helpful to determine what keywords to target in a niche. Niche research will proceed much more quickly when this tool is used. A targeted result can be determined and a focused campaign can be set up very quickly using the adword keyword tool.

The Google adword keyword tool allows you to identify keywords in a niche by providing alternatives to your search term. The object of your research should be a finely tuned focused buyers keyword. When people use this keyword they are late in the buyer's cycle and are ready to spend money. To get to this buyer's keyword the adwords tool can be used.

Choose a general keyword, enter it into the adword keyword tool and check the results. Look at the search volume and results to identify where people are spending their money. Using this new information drill down into the keywords, add a term here and there to refine your search. After about 3 iterations of this process you should have identified a good keyword that has people searching for it, it is focused on your buying terms and is relevant to your subject. This is your ideal keyword.

Competition is concern for any keyword that you select in this way. If you type the keyword into a Google search, you will get a number of competing sites. Unfortunately, this number is not entirely accurate. To get the number of competing sites, go to the bottom of the Search results and select the last page. Repeat this until you have found the last page of the results. This will be a more accurate number of competing sites than the one displayed on the first page of the results. A good rule of thumb for a search term is to have more than 1000 searches per month and competition lower than 5000. This will provide a search term that has a good chance to get searched and get good rankings for the search term.

Wealthy Affiliate University has developed a wonderful keyword tool that provides all of the information that Google's adword keyword tool provides with some additional results. The WA keyword tool returns the monthly and average searches and the estimated traffic. You can determine the competition on a search term and how effective an article on the search term might be. There is also a Pay per Click power to give you an idea of how well a search term will do in paid advertisements.

The tool that I use is a paid tool called Jaaxy. This tool provides accurate results, will tell you how your site ranks for certain keywords, and this is in addition to all of the standard features. The competition displayed is accurate and the search volumes are dead on when verified against the last page of the SERP results. It even will tell you if the .com .org and .net extensions are available for a specific term. Since finding Jaaxy all of my keyword woes have evaporated. You will find it to be an exceptional tool to add to your arsenal.


Street Talk

Sherry B.  

Great article! Very helpful information for keyword searches with the Google keyword tool. Thanks for sharing!

Reply
  about 8 years ago

Who would have suspected where you were going with this Adword Keyword Tool. You made it sound very good, maybe too good. Not everybody read an entire article. Just a thought. It was beautifully written, as you always do.

Reply
  about 8 years ago
  

Thanks Lillian, This was actually a repost from an earlier article. The links needed to be updated and there was never a picture. With any luck, this will fix a problem that Google was having with a link to a non-existent page. I always hope that my content is compelling enough to get people to read the entire article. Thanks for commenting, I'm glad you enjoyed it.

Reply
  about 8 years ago
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