Nonstandard Methods Of The App Promotion
Join 1000's of Authors at StreetArticles Today!

Nonstandard Methods Of the App Promotion

For some reasons it is accepted to divide methods and ways of promotion of mobile applications on typical and atypical. Actually, the whole promotion strategy depends on the application, its focus and target audience.

There are expensive and inexpensive strategies. And those and others can be effective with the right approach to the marketing and promotion of the application. We regularly write about different ways of app promotion and a bringing of applications in the TOP of App Store and Google Play, but in this article we will tell about several ways which are considered as non-standard:

— pre-installations of the application on the user's device;

— letsplay;

— video review of the application;

— co-branding.

Pre-installations of the application on mobile phone

The developer can agree about that the device will be already on sale with his application. Pre-installation of the application on phone or tablet before or at the time of its sale brings closer the application or game to the user as much as possible. Producers and sellers of smartphones and tablets install several popular applications on their buyers’ devices. The list of popular or main applications is indistinct therefore for small payment producers and sellers can install also your application or game.

Such a way of promotion relieves the user of search of the application in a store in which they, actually, may not find the application. On the other hand, there is a risk that not each user will study contents of the phone attentively. So, he may not notice your application on a new phone. It is possible to agree about preinstalls of the application directly with the producer, but it is also possible to do it through intermediaries. It is easier to agree about such a method of Android app promotion. Also, you can get professional services in app marketing from Applead team, just click here.

If you do preinstalls at the factory, then the volume of the installed applications will contain at least 100 000 installations. If you agree with retailers, then volume of installations will be much less. Negotiations with the factory are pretty long process and can take several months, but you can negotiate with retailers for a shorter period.

In such a way it’s possible to promote the application in several cases:

- if a mobile app is designed for a mass audience, and corresponds to a wide demand.

— if the size of the application exceeds 100 megabytes and his downloading will take a lot of time.


Letsplay is very well suited for the promotion of mobile games. It is a game record with comments of the player. Letsplay can contain tips for passing of game levels, and also it can be a record of game process. Video gameplay shows and tells about the secrets and tricks of the game, but it can be very emotional and funny.

Letsplay has several objectives:

— shows game process and involves the player until installation of mobile game;

— will acquaint the user with game, can tell about some tricks;

— will show beautiful graphics or the intriguing game plot.

Usually teenagers or young people are engaged in shooting and publication of letsplay. The cost of letsplay will be cheap. You can try to agree with authors of letsplays about their accesses to paid or difficult levels of game. Letsplay from big-name player with his channel and audience will not be cheap and buns will not work here.

Letsplays are placed on forums or social networks. You have to discuss and think about time of letsplay in advance. Only fans will watch half-hour video of game and in case it will be announced the disclosure of several secrets of transition to new game level. Letsplays are pleasant to audience. You should think about its necessity, in the app promotion strategy it will not be superfluous. It is acceptable to make letsplay independently, but all its charm in the story which is told on behalf of the player who is playing for the first time. Good letsplay can always count on the viral effect that only helps in game promotion.

Video review of the application

Video review of the application is directed to target users and deprived of the emotional component. Though nobody forbids and prevents to use humour in the review. Video review is suitable not only for games, but also for other mobile applications. If we talk about video review of mobile game, it is something between a trailer, advertising of the game and acquaintance with game process. Video review of non-gaming mobile applications is more directed to showing benefits of the application, the main advantages or it will be represented by the video guide for the application.

Advantage of the video is that users don't want to waste their time and read the description of the game. It is easier to watch the video and decide whether they want such an application. From this point of view, video becomes an essential element of the app promotion.

Counting time of video review put yourself in the place of user and think about how much time he is willing to spend on viewing of the app review. Perhaps, you will have to break the review into short logical parts. Be ready to work with users comments when placing the application review. There will always be users who will surely write that review showed one thing, but it is actually far from it.

The cost of video review is different, but it is more expensive than letsplay. Be attentive to the platform where you will place the video review of the application.


One of the promising methods of app marketing is a co-branding or a substitution of publisher. In this case, the developer refuses to mention his name and gives the application to large publisher counting on the part of his traffic. Collecting applications in such a way, the publisher can promote new applications using cross-promotion within his applications i.e. he can advertise some applications by means of others.

Only in this case it is possible to suggest additional service to audience, but which is already offered by other application.

Advantages from co-branding exist. Many publishers and developers are sure that only productive collaboration can help to achieve impressive results.


Promotion of the application is a quite difficult process and requires special attention. So, you can ask for help here, team of professionals in app promotion will do everything for you.

Listed in article methods of promotion can be both complementary and essential. Therefore, you have to analyze the target audience of the application, opportunities and disadvantages of each method of promotion, compare data and make decisions.

Street Talk

No comments present
You May Also Like
What is Cryp1 Ransomware And How to Remove it
This is an article about a malicious program, which is called Cryp1. It is a virus that enters the user's computer, encrypts all the files that it can, and requires a ransom for their decryption. Such viruses are called ransomware, and are considered the most dangerous types of viruses. Their…
By: John137 in  Computers and Technology  >  Software   Jun 08, 2016  
  Likes: 9

New Interconnecting Cisco Networking Devices Part 2 200 - 105 Icnd2 Exam Latest Dumps
Endexam have different 200-105 Interconnecting Cisco Networking Devices Part 2 (ICND2 v3.0) for different candidates. With these Endexam targeted training, the candidates can pass the exam much easier. A lot of people who participate in the IT professional certification exam was to use Endexam Interconnecting Cisco Networking Devices Part 2…
By: aaron14 in  Computers and Technology  >  Certification Tests   Jun 08, 2016  
  Likes: 2

Killtest Offers Huawei Hcie - storage H13 - 629 Practice Questions And Answers For Learning
After you begin to use the H13-629 study materials together with H13-629 real and original exam questions and answers, you should understand the difference. Case for Huawei qualification can apply regarding employment everywhere in the earth. Huawei qualification may be the identity for ensure. An expert could strengthen his/her capacities…
By: Dolton2016 in  Computers and Technology  >  Certification Tests   Jun 08, 2016  
  Likes: 2

Fix Your Yahoo Issues Via Calling Certified Yahoo Customer Service Experts
Getting problem while working with Yahoo mail? Not to worry! Fix your Yahoo issues by Yahoo customer service. It is the place where you get solution for all your problems. No matter, whether the issue is big or small. For contact number of Yahoo service team you can refer the…
By: Joshua Beers in  Computers and Technology  >  Personal Tech   Jun 07, 2016  
  Likes: 1

App Store Optimization Service | Accumulate New Users for His Apps
Increasing the likelihood of people finding your app through the App Store's organic search all comes down to choosing the right keywords and text for your app's description. Lucky enough, Sensor Tower has great tools to help you app store optimization service here. Use the Keyword Rankings tool to understand…
By: Molly3 in  Computers and Technology  >  Personal Tech   Jun 07, 2016  
  Likes: 1

Three Methods to Restore Iphone After Factory Reset
When you have too many duplicates in your iPhone, you may want to erase all the data and reset iPhone to factory settings. After resetting iPhone, you will get all the data swept from iPhone, and you can restore the files from your iPhone, iTunes backup or iCloud backup. And…
By: ClarkW in  Computers and Technology  >  Data Recovery   Jun 07, 2016  
  Likes: 1

How to View Android Text Messages on Computer?
To keep android phone text messages stored longer, or make backups for them, or fulfill some other demands, people may want to read text messages on their computers. But reading SMS messages is quite different from viewing things stored in a storage card used by the cellphone. So many people…
By: eveeve in  Computers and Technology  >  Mobile Computing   Jun 07, 2016  
  Likes: 1

How to Download Icloud Backup File to PC
Most iPhone users prefer iCloud to backup their data on iPhone. iCloud works really well for most of iPhone users. However, do you know how to download iCloud backup files to your computer? In this article, I will show you how to download iCloud backup file to PC. You need…
By: alan smith in  Computers and Technology  >  Software   Jun 06, 2016  
  Likes: 1

Updated Huawei Hcna H31 - 211 - Enu Real Questions
To pass Huawei H31-211-ENU test with great ease and comfort you can prepare this by using Huawei HCNA H31-211-ENU real questions. Huawei HCNA H31-211-ENU real questions are located on countless websites on the Internet but Killtest provides the right practice test and H31-211-ENU exam questions and answers. Killtest is well…
By: Dolton2016 in  Computers and Technology  >  Certification Tests   Jun 06, 2016  
  Likes: 1

Brother Printer Technical Support – A Few Clicks Can Resolve Your Any Complicated Issue
Maintaining its head office in Nagoya, Japan, Brother is a big name in providing an exclusive variety of electronic devices and products that include Printers, Machine Tools, Fax Machines, Typewriters and various other computed pertaining peripherals. This printer machine comes in different models Multi-function, Wireless Brother Printers, label and Laser/LED…
By: UK Tech Number in  Computers and Technology  >  Hardware   Jun 06, 2016  
  Likes: 1

Passtcert Cisco 100 - 105 Icnd1 Preparation Material
The training materials of Passtcert website have a unique good quality on the internet. If you want to pass the Cisco 100-105 exam, you'd better to buy Passtcert Cisco 100-105 ICND1 preparation material quickly.Passtcert guarantee exam success rate of 100% ratio, except no one. You choose Passtcert, and select the…
By: connie4 in  Computers and Technology  >  Certification Tests   Jun 06, 2016  
  Likes: 1

Passtcert Microsoft Dynamics CRM Mb2 - 712 Exam Dumps
Passtcert pledge to customers is that we can help customers 100% pass their IT certification exams. The quality of Passtcert Microsoft Dynamics CRM MB2-712 exam dumps has been recognized by many IT experts. The most important characteristic of our products is their pertinence. It only takes 20 hours for you…
By: connie4 in  Computers and Technology  >  Certification Tests   Jun 06, 2016  
  Likes: 0

Macbook Pro Blu - Ray Player Software - Play Blu - Ray Disc Or ISO Files on Macbook Pro
The Mac Pro (not to be confused with MacBook Pro) is an Intel Xeon-based workstation computer manufactured by Apple Inc. The Mac Pro, in most configurations, is the fastest computer that Apple offers, and is one of three desktop computers in the current Macintosh lineup, the other two being the…
By: JerryEdison001 in  Computers and Technology  >  Software   Jun 04, 2016  
  Likes: 2

Latest Cisco Ccna Wireless 200 - 355 PDF Questions
The Cisco CCNA Wireless 200-355 PDF questions of the Endexam is specifically designed for candicates. It is a professional exam materials that the IT elite team specially tailored for you. Passed the exam certification in the IT industry will be reflected in international value. There are many Cisco CCNA Wireless…
By: aaron14 in  Computers and Technology  >  Certification Tests   Jun 04, 2016  
  Likes: 1

H11 - 811 - enu Hcna - uc (unified Communication) Test Questions Guarantee You Success
Killtest H11-811-ENU HCNA-UC (Unified Communication) test questions includes H11-811-ENU study material, Huawei certification H11-811-ENU practice test, H11-811-ENU practice exam, H11-811-ENU free H11-811-ENU demo and much more which will not only enhance your abilities to cope with the problems but you will also be able to manage online real time problems.…
By: Dolton2016 in  Computers and Technology  >  Certification Tests   Jun 04, 2016  
  Likes: 1

Article Views: 421    Report this Article