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social networking sites
target audience
social platform
timeline format
facebook
twitter
marketing companies
media marketing
social networks
Not - So - Secret Tips On How To Boost Engagement Levels In Social Media
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Social media is definitely the next big thing in the evolution and revolution of marketing communications. With billions of people around the world Liking, Re-Tweeting and Pinning content every day, social networking sites are definitely some of the most prolific and pervasive venues where online businesses can promote their products and services.

However, while these channels may appear to be all fun and games, every social media agency is aware that there’s no one-size-fits-all communications format which will work across all social sites.

So, what works and what does not for each social platform?

Get Intimate with Facebook

When the Facebook mania hit cyberspace, it easily overshadowed all its predecessors. MySpace and Friendster had their glorious moments, but they were short-lived and businesses did not really jumped into the bandwagon and were still clueless on how to use social networks for marketing. It was a different story for Facebook and social media marketing companies were quite quick to recognize the gold mine that this channel possesses in terms of reaching their target audience.

Facebook is the perfect platform to get a bit more intimate with your audience because of the number of content you can share and the extensiveness on how you can share them. Here are a few tips on how to be successful on Facebook.

• Post your updates during weekdays, ideally from 11am to 4pm as activities tend to be higher during these times.

• Posting questions is an effective way to know what your “Fans” think and is a great way to elicit user-generated content.

• Text heavy posts are not that effective compared to visual ones so invest in good visual content.

Broadcast with Twitter

Compared to Facebook, Twitter is limited to 160 characters, but this should not mean a social media agency is constrained in terms of what they can do in this social platform. Twitter is best used in terms of updating your Followers with real time feeds because of its Timeline format. Look at it as a news amplifier or a broadcast medium. If you want to deliver quick news, Twitter should be your #1 option.

• Pay attention to trending topics and use a hash tag (#) in your Tweets using these topics, just make sure they are relevant to your business.

• You would want nature Re-Tweets but there’s nothing wrong with taking a more aggressive approach.

Show Your Professional and Fun Sides with Google+

Considered as the social networking baby, Google+ allows you to organize your contacts into circles, similar as to how an individual would categorize his or her social circles. Google+ allows social media marketing companies to target specific audiences with tailor fit messages.

• Engage in a dialogue. One of the pitfalls a social media agency falls into is talking without interacting. Thank the member of your circles for sharing content and post them on your home page.

• Maximize the unique Google+ features such as Google+ Hangouts to make your engagement richer and more meaningful.

Social media marketing companies should be guided with these basic concepts when formulating campaigns hinged on these social networking sites.


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