This Article is About
search engine optimization
human resources department
internet mark
fancy term
marketing search engine
maximum results
different times
Overcoming The Biggest Obstacles In Enterprise SEO
Join 1000's of Authors at StreetArticles Today!

Are you a multinational corporation or a big company that owns a massive online real estate (fancy term for a website with many pages or many websites)? Then you belong to this category. As with other things in marketing, search engine optimization gets trickier as the scale of the project goes up.

No matter how experienced an SEO agency is, working with enterprise businesses is always challenging. As mentioned above, this is primarily because of size of the website/s that is involved. If you’re on the other side of the fence (meaning the client side), it is part of your responsibility to carve out a smooth agency-client partnership to get maximum results.

Easier said than done, correct? However, it is not impossible. There are a few things you can do to make SEO easier for you and the SEO companies you work with.

One Voice, One Liaison

The sales team has something to say. The legal department has something to say. The human resources department has something to say. Of course, you have something to say. An enterprise SEO cannot get anything done if it is receiving different directives from different individuals at different times. It’s a waste of time and when it comes to internet marketing, time wasted is opportunity, and quite possible, profit wasted.

Before you even start a campaign, appoint one liaison between you and your SEO team. The primary duty of this point-person is to consolidate all comments internally before passing it on to the search engine optimization team. It is also vital to identify specific individuals that should be involved in specific deliverables and specific stages of decision making. This is to reduce the approval time. For sure, your legal department does not need to approve every social media update you publish, unless of course you have a strong basis that what you are about to do can have serious legal implications.

Don’t Rest on Your Brand’s Popularity

“Content is King” – how many times you hear SEO companies saying this. Internet marketing, specifically search optimization, is highly content driven. For a CFO who does not really understand these intricacies, it would be easy for him or her to say that your brand is big enough that internet users won’t demand exceptional content from you (but of course, content development needs financing and you would need his or her veto).

This perception cannot get any more incorrect.

Content is just as important to big brands as it is to small businesses. Have an internal buy in to spending resources to develop engaging and creative content. Go beyond articles and venture into videos, images, podcasts, infographics, etc.

Know What to Say and When to Say It

SEO companies can provide the technology and the platform, but you need to provide the messages. You are the brand, there’s no one who knows your company’s messages more than you. Of course, the SEO agency you will hire can help your “word” these messages, but the core should come from your end.

Know what to say. What sets you apart from the competitor? What is your brand passionate about? What value do you add to your market’s life? Messaging is everything.

Street Talk

No comments present
You May Also Like
How to Reduce Tummy Fat - Focus on Your Diet And Exercise By Avoiding These 3 Common Obstacles
Motivation is a challenge that many people face when trying to lose weight. Understanding this is your first step toward losing weight but you also need to be aware of common mistakes people make that can cause you to stray from your weight loss goals. I have highlighted some of…
By: Rafael De Leon in  Health and Fitness  >  Weight Loss   Feb 12, 2011  
  Likes: 2

Conquer The Obstacles to Achieving Your Goals
There are so many obstacles that keep us from achieving our goals these days that it is so easy to just put them all on the back burner. But is this something you really can afford to do? No you can not give up. Adversity is the optimal condition for…
By: Chery Schmidt in  Self Improvement  >  Goal Setting   May 10, 2012  
  Likes: 2

Cycling In A Group
Group riding TipsOk you’ve found a group that suits your ability and you’re comfortable with their speed and the distance of the ride. But there are certain skills you need to learn before cycling in a group becomes natural and enjoyable.So here’s a few things to think about.Most groups ride…
By: Mike Dowsing in  Recreation and Sports  >  Cycling   Nov 02, 2011  
  Likes: 1

How to Get Slim - What's Your Big Fat Story?
One of the biggest obstacles to our success when we are learning how to get slim is our 'big fat story' - the story that you keep repeating to yourself or others about why it is impossible for you to lose the weight or how the weight protects you in…
By: Joanne Mayhead in  Health and Fitness  >  Weight Loss   Sep 03, 2013  
  Likes: 5

We Need to Change From Inside Out
Ever wondered why things are not going the way you want?Why things are not turning out the in your favour?May be I can answer you... Lets see... When we want to achieve something we try to achieve by hard work or by our will power or determination.Some succeed and some…
By: Aniket in  Self Improvement  >  Success   Jul 07, 2011  
  Likes: 0

Is Search Engine Optimization Worth It?
Is search engine optimization really worth it for my business? This is the question that so many business owners have been asking themselves after receiving that sales pitch over the phone or in person. There are several thing that you should find out before hiring anybody to handle the search…
By: J.Roth in  Internet and Businesses Online  >  SEO   Oct 03, 2011  
  Likes: 5

Basic Search Engine Optimization (seo) Techniques Every Blogger Should Know
Today I am going to discuss two basic but very important Search Engine Optimization (SEO) techniques, detailing exactly what to do and how to do it. Like you might have known, there are two basic optimization techniques namely: On-page optimization and Off-page optimization What is on-page optimization and how is…
By: David 2 in  Internet and Businesses Online  >  SEO   Aug 13, 2012  
  Likes: 0

Will Blogging Help My Business
If you have a business you should you create a blog about it? Will it help generate traffic to my site? Fifteen to twenty years ago making money online was not so challenging as it is today. The internet was fairly new to most people who were purchasing their first…
  Likes: 13

How To Work From Anywhere In The World
Being able to work form anywhere is a dream for many people but sadly it is a reality for only very few. With the increase in globalization and the dominance that the internet now has on economy and consumerism around the world it is in fact now easier than ever…
By: Greg Rogers in  Travel and Leisure  >  Destination Tips   Apr 16, 2012  
  Likes: 1

Learn Search Engine Optimization Today
When you are creating a website it is important that you learn search engine optimization to make sure your site gets a bit of popularity. One of the most effective ways to get traffic to your site is the use of keywords in your published web information. When you learn…
By: Chris Evans in  Internet and Businesses Online  >  Traffic Building   Apr 18, 2012  
  Likes: 1

Beginner Friendly Search Engine Optimization
SEO will help you get higher ranks in search engines if the proper keywords have been used. Using keywords that people tend to use in search engines will attract those people to your site. This beginner friendly article on SEO cracks the search engine optimization code and makes it easy…
By: Eric Chestang in  Internet and Businesses Online  >  SEO   Sep 08, 2013  
  Likes: 1

How to Choose the Best Search Engine Optimization Provider to Increase Website Traffic
New business structure calls for new services. Even the best developed e-commerce project can get lost in the boundless Internet spheres without smart promotional actions. Search Engine Optimization became a vital part of an online business visibility which is almost synonym to success. It's hard to determine exactly who pioneered…
By: Yuliya Karnaukh in  Internet and Businesses Online  >  Ecommerce   Jan 18, 2012  
  Likes: 4

Understanding Search Engine Optimization
Affordable SEO Services. It is important to understand what is involved with Search Engine Optimization. With all the information, and misinformation it is easy to get confused with what exactly SEO is. Search Engine Optimization very simply put is a method of getting your site ranked high on Google, Yahoo,…
By: Graeme Cohen in  Internet and Businesses Online  >  SEO   Feb 15, 2012  
  Likes: 2

Is Search Engine Optimization A Dying Industry?
If you were to search for "search engine optimization" on Google Insights for Search at the beginning of the year 2011 you would see that the searches for it in the United States have been slowly going down. This seemed odd to me so I decided to look further into…
By: J.Roth in  Internet and Businesses Online  >  SEO   Oct 13, 2011  
  Likes: 1

Search Engine Optimization Whitehat Tips
Search Engine Optimization is a process through which the level and magnitude of the traffic of a website are improved from search engines through natural search results. It is an active practice for a website, to receive maximum traffic from the search engines. SEO is to do with how search…
By: lee8 in  Internet and Businesses Online  >  SEO   Jul 05, 2012  
  Likes: 2

Article Views: 1811    Report this Article