In past few years, SEO has provided opportunity to the marketers to not only increase their market share, create awareness regarding the brands but also to engage customers. SEO has become trickier with time and it kept on focusing keyword targeting, on page search optimization and link building. It made Google to think about the most relevant and meaningful content for the audience.

With time, as Search Engine Optimization tactics have changed and have become more innovative for the users, search engines have added more intelligence to rank the websites. Traditional SEO has evolved because of too many transformations but now it becoming obsolete.

Now, Google keyword data is not available to the users because of many reasons. This has made difficulty for the marketers to know about their customers and what they are searching for?

Previously, Google was also showing the PageRank numbers to the users in its toolbar after 3 months but the PageRank number are not available now and user will not be able to enjoy this feature. This shows that two main features have been removed from the toolbar in past 8 months.

Link building is an important strategy by the Search Engines to analyze that the content and information on your website is useful and meaningful for the audience. By linking the content over Twitter, Facebook, Google+, LinkedIn and YouTube, search engines easily determine the rank and credibility of different websites.

Along with this, the quality of the followers, friends and connections on different social media platforms also determine the ranking of the content or website.

The strategies change with time and technologies as well as features evolve. Recently, Google has announced another important feature for its audience and that is “In depth Articles”. According to a survey, more than 10% of users really need bulk of information to read. This number will increase with time and it’s no more surprising for us. Now, this has also increased payoff of the Publisher Rank and Author’s Rank.

The focus of the Search engines is to rank the content of the internet focusing on the needs and demands of the viewers. However, marketers need to pay more attention on producing high quality content, understanding the target audience, establishing visibility and authority and provide good experience to the viewers of your website.

The very meaningful and useful tools for the marketers have faded away like PageRank and keywords selection and new features have been introduced in order to perfectly rank the quality of the content. Unfortunately, different tactics have been used previously to bring poor content to higher ranks in Google SERPs by the users.

Now days, different schemes of spamdexing cover a wide range like automatically produced content of the page, , deceitful redirects, scrapped content, , link schemes, cloaking , hidden links and text, doorway pages and spam generated by the user. Because of this, Search Engines have removed many features and started operating intelligently.

Webmasters have to monitor the changing trends of search engines and follow the guideline provided by the search engine companies in order to reach out to maximum number of audience.