Today in the Internet you can find hundreds and thousands of copywriters, offering their services, but who are all these people? Copywrite definition is rather simple: copywriter is a person who writes articles on different topics, makes them original, unique and interesting for both ordinary people and search engines, and the most important – they earn money by doing it. Copywriter is not an easy occupation, it requites certain skills and a lot of thoughts and ideas, all the time. That is why owners of the websites prefer to hire a copywriter instead of writing content for the site themselves.

Copywriting portfolio examples

So you've decided to hire a professional copywriter for your business. It is time to seriously deal with the sale of your products and services, as well as the establishment of expert status and increasing the loyalty of your customers. But here is the thing: to work as online copywriter nowadays can everyone, who is able to write and think: moms babysitting, pupils and students, failed writers and many others. And how to find among them people, who are really capable to do a great job? It seems almost impossible.

So how to find a professional copywriter?

First of all, before you decide to hire a copywriter, you should keep in mind a few tips which can help you not to make a mistake. For example, do not use the "universal" copywriter services. Your business can not be for everyone. If a copywriter is ready to take on any orders, so he does not understand what he is doing, and can not do anything at the proper level. In this way often operate newcomers. And you need a professional one.

If a copywriter has a website or blog, it is a big plus. You can read the materials that he writes for himself. A professional online copywriter owns his own materials and materials for clients written in the same level of maturity and quality. On a personal resource of a copywriter you can see his personal style, to understand its value and to identify those topics that he is working on deeper and more interesting of all. And also you can understand if you want to work with him or not, which is your main goal.

Always give an online copywriter the test job. No matter how beautiful were his previous works, you need to understand whether the copywriter is able to write exactly what you want. For example, if he is able to offer you good seo copywriting service, which is the highest level of copywriting. In addition, you will immediately realize if you will have the cooperation with this person. If he adheres to the terms, takes the criticism, corresponds to you not only as a professional but also as a person with whom you are building cooperation, then you can work with him and enjoy the process – such person will not let you down!

Another way to find a good copywriter is to turn to the websites which are specialized in hiring and working only with well-qualified, experienced and carefully selected copywriters. Among them the most reliable is 2Polyglot, which provides its customers with copywriting portfolio examples, experience and all the necessary information about chosen candidate. So working with 2Polyglot is not only easy, but also convenient and reliable – you may be confident in trusting its copywriters.

If you found the right person, give him a small amount of work. Your task is to monitor his activities. You keep track of all the results of his work: the number of new customers and subscribers, the number of applications and sales, the percentage of conversion of selling pages and e-mail mailing list, etc. The main function of a copywriter is to bring money to his customer. And professional guaranteed pays all the costs of his search.