Ebooks Can Make You Money… Even When You Are Giving Them Away For Free!
Join 1000's of Authors at StreetArticles Today!

It was in 2010 that digital books started outselling their hard cover versions on Amazon. In this age of digital content, it is important that your brand is always ready and poised to offer interesting and engaging content to your prospects in a variety of ways.

EBooks are a very effective digital marketing vehicle. Not only do eBooks make it easier to disseminate your material and message, but authoring an eBook also establishes your expertise and experience in the industry. To top it all off, there are no printing and mailing costs involved. Just put the eBook online on your website, and offer free downloads to anyone who may be interested in the content.

You don’t necessarily have to sell an eBook to get benefit from it. As long as you have a carefully thought out and well planned product, readers and prospective clients will read it and follow up on all the CTAs.

Here are our tried-and-tested ideas for making the most of eBooks for your business.

Make Sure Free Means Free!

As long as you are not in the business of selling eBooks, you are out to sell your own brand of product of services. When you offer your prospects and leads free eBooks you are giving them a chance to get to know your business better, of course this is guised as access to high quality guides, reading materials ad product information. So if possible, don’t make them pay with money to learn about your offerings. Instead, you can use the opportunity to collect other information that will be more important for your online marketing efforts, such as email addresses.

Choose an Uncomplicated Topic

And answer some questions with your eBook while you are at it. Find out what are the most common issues that may be troubling your prospective clients and customers. Tell them how to fix these with some well-written eBook content. Keep the writing as simple and concepts as accessible as possible. Create something people will appreciate and learn from, not something that’s too difficult to understand. Obscure ideas will not impress your readers; just put them off working with you. And that’s not what we want at all!

Time It Right to Keep It Relevant!

It’s a good idea to visit industry forums and keep in touch with the latest happenings. This will give you an insight into what people are talking about. A brand new eBook or guide, written about recent problem that no other industry expert has addressed as yet, is bound to attract more traffic and ultimately more business. And if you find a topic that is expandable, then acknowledge that and build on it.

Aim to educate and inform With Your eBook

Let your users learn about the industry as a whole, enable them to explore what else is in it and where your services and products fit in. Don’t be afraid to talk about other solutions you don’t sell. The best customers will have already done their due diligence. And by giving them unlimited access to unfiltered information, you are only building their trust in your brand. This is when you introduce your value proposition and expect them to follow up successfully. EBooks are useful for lead generation because they can offer practical scenarios and aren’t entirely theoretical.

The Last Word: Don’t Underestimate What You Can Do!

An eBook is not just a .pdf pretending to be a book online. It can be so much more than that. You can include videos, images, and trackable hyperlinks to learn more about your readers. UTM parameters can also be included in eBooks to see how engaged the readers are with your eBook.

Just remember that like all other digital mediums, eBook marketing will need you to stay up-to-date and take advantage of the latest technologies available at your disposal. Make a compelling and relevant eBook that is easy to read, and available in several convenient formats for your readers. Take a few design risks, experiment with layouts and customizations. Do this and your free eBook will pay for itself, several times over.

Need help with eBook writers and designers? Call us for specialized ebook writing service at 1-855-333-4999.

Street Talk

No comments present
You May Also Like
Developing Characters in Fiction
Fiction Writing Fiction writing is actually a broad category and can apply to TV, radio shows, short fiction, novellas, and of course novels. Plays and screenplays both also involve creating characters. In this article we will take a quick look at what is involved in creating good characters in your…
By: Miriam Pia in  Writing and Speaking  >  Creative Writing   May 31, 2016  
  Likes: 0

The Lie
"I'd love to come to your Mary Kay party," Allegra Lewis, 23, said into her flip phone one sunny Saturday late in May, "but my family just showed up. They're being cool and taking me out for a day of fun." She was talking to her co-worker Andrea, who had…
By: Hollie E. Townsend in  Writing and Speaking  >  Creative Writing   May 28, 2016  
  Likes: 0

The Missionary
"Ah, weekend," 19-year-old Emily Hicks said to herself one Saturday morning in April. "Tomorrow I'll have to study, but today, it's time for some fun!" Emily was a full-time student in her sophomore year at the University of Maine, where she was pursuing a bachelor's degree in Professional Writing, and…
By: Hollie E. Townsend in  Writing and Speaking  >  Creative Writing   Apr 19, 2016  
  Likes: 1

The Pink Limo
"Just 30 more words," 25-year-old Makayla Collins thought to herself one sunny Monday afternoon in April. "Thirty more words, and then I can hand in my story and start on another one. Fame and fortune, here I come!" Makayla worked on the first floor of a three-story building, and most…
By: Hollie E. Townsend in  Writing and Speaking  >  Creative Writing   Apr 06, 2016  
  Likes: 0

The Interview
"Please tell us a little about yourself," said the middle-aged woman in the black-and-white, pin-striped suit. She had short blonde hair, and she reminded me of the actress Judi Dench but without the British accent. She was one of a panel of five people sitting at a long table in…
By: Hollie E. Townsend in  Writing and Speaking  >  Creative Writing   Mar 23, 2016  
  Likes: 1

Frequently Asked Questions About Essay Writing
We have conducted a research about keywords and question people usually look to be answered through search engines. Here is a set of all those questions we have tried to answer in a single article. What is an essay? An essay is a small piece of text written on some…
By: Megan Max in  Writing and Speaking  >  Creative Writing   Feb 16, 2016  
  Likes: 0

How to Edit Your Ebook Like A Pro!
Congratulations on finishing that eBook! But it isn’t the time to pick up that bubbly, just yet! Editing an eBook properly and formatting it are the first step toward launching it into the world. Authors tend to take their time editing their masterpieces, but it’s a slippery slope really. Spend…
By:  in  Writing and Speaking  >  Creative Writing   Jan 21, 2016  
  Likes: 0

5 Tips for Better Academic Writing
Academic journals are about conveying your insightful thoughts to your academic peers and bosses. Most papers and articles are composed for this particular gathering of individuals; some get a more extensive group of onlookers when they are distributed in a journal. As an academic essayist, it is key for you…
By: Ayamila in  Writing and Speaking  >  Creative Writing   Jul 15, 2015  
  Likes: 0

Assignment Writes UK Assignment Help for Needy Students
Assignment writers UK provides you all type of services such as assignment guidelines, referencing, editing and formatting. However, the company does not want that you become lazy and only trust on assignment writing help. Obviously, you should need to hone your own writing and editing skills, as this is the…
By: Zoeaaron in  Writing and Speaking  >  Creative Writing   Feb 12, 2015  
  Likes: 0

Law Essay Writing Tips – Writing An Essay on Criminal Law
Criminal law is the segment of law that deals with crime. There are certain criminal activities which are considered as severe offenses against the society and community. Some of the major crimes can be assault, kidnapping, murder, robbery, rape, sexual assault, manslaughter, crimes committed against property etc. People encounter these…
By: john1813 in  Writing and Speaking  >  Creative Writing   Jul 17, 2014  
  Likes: 1

You, A Life To Me
Life so beautiful, so complex Born so innocent, so defensive, With hands ready to punch And legs ready for life’s race. Given to beloved, at times not loved. Seedlings are sheltered But we are left to roam And fend for ourselves. As the sun rise, so do we With no…
By: Alex Agyemang in  Writing and Speaking  >  Creative Writing   Apr 30, 2012  
  Likes: 0

The changing world and how to survive!
In to days world when it comes to having a pick of your job it can be sometimes very difficult. A decade ago people would agree with me based on the wide variety of jobs people could choose. Today most would blame the economy and jobs going overseas. When I…
By: lucas1 in  Writing and Speaking  >  Creative Writing   Oct 18, 2011  
  Likes: 0

Law Assignment A Headache for Students
From non law assignments, law assignments are very different. Therefore, law students always seek law assignment help. Three types of law assignments are important: 1. Question and answer style assignments 2. Case studies 3. Essays In these types of assignment a student need to focus the following: • Answer the…
By: Zoeaaron in  Writing and Speaking  >  Creative Writing   Feb 03, 2015  
  Likes: 0

Making Sense Of the Senses
SMELL & TASTE The website I am working on, involves both SMELL & TASTE and I wonder why I focussed on these two senses. I thought of the wondrous SMELLS which come from the earth & the home - flowers & herbs, fragrant roses, the ground after rain, newly dried…
By: diana-marie strang in  Writing and Speaking  >  Creative Writing   Jul 30, 2012  
  Likes: 1

Black Gold
Whoever thought in half a century I would stand in the crowd stripped of all I ever had? Whoever thought that the lips that sound victory songs would curse the day the news was told? My children’s faces were lit with joy and relief as the friend declared the news…
By: Alex Agyemang in  Writing and Speaking  >  Creative Writing   Mar 21, 2012  
  Likes: 1

Article Views: 998    Report this Article