This Article is About
customer relations
relationship business
building relationships
good customer service
customer relationships
hotel business
restaurant business
business building
glue
hunger
Building Customer Relations
Join 1000's of Authors at StreetArticles Today!

Building Customer Relations

If you are in the restaurant business, you are in the relationship business. If you are in auto sales, you are in the relationship business. If you are in the hotel business, you are definitely in the relationship business. In fact, when you come to think of it, most businesses are in the relationship business. Building relationships is the glue in any business. How do you go about building customer relationships?

Relationships form through good experiences. Relationships require effort and they are based on good communication foundations. When you nurture a sustained connection that makes the customer feel valued and cared for, they will become fiercely loyal. Get to know them. Take an interest in what’s important to your customer. Rejoice with them in their highs and comfort them in their lows.

Find out what your clients’ expectations are. Don’t even think of meeting their expectations. Your opportunity is to exceed their expectations. Surprise them. Wow them. If they can buy your product cheaper somewhere else they won’t care. They will stay loyal to you because of the way you care for them.

It is important to understand what your clients want. Most of the time, they are not buying your product; they are not buying your service. Think about that for a minute. You must think the author is out of his mind. Here’s the truth: Your customer is buying your solution to his problem. The solution is a package deal. Every item is like a puzzle piece in the big picture. The big picture includes the product, the atmosphere, the attitude of the employees, the good customer service, the communication, everything. Remember that because it is a key principle. The customer isn’t buying your product. He is buying your solution to his problem.

A good example of that is someone who is hungry. The problem is hunger. The customer isn’t looking just for some food to eat to get rid of the hunger. The customer wants to sit down and relax in a soothing atmosphere. He wants to be served good food by pleasant waiters. He wants to have pleasant company in great surroundings. He wants to feel welcome and feel like he belongs. This is true in almost every industry.

Something that is right for one customer may not be right for another. Focus on each customer. They will tell you what they want and how they want it. Some clients want a home run and others just want a base hit. Try to understand their objectives. You are the one that can guide them toward their goal, or toward a better decision. You can present them with opportunities that arise which might fit right in with their objectives.

We know that some customers are impossible to please. They have just made a decision ahead of time that nothing will be good enough. Sometimes these customers assume that everything that goes wrong has to be blamed on someone, and that someone is usually you or your employees. An employee once asked his manager after enduring a great deal of tongue biting with one very annoying client, “When can I tell this person he is being such a jerk?” The wise manager replied, “The second after you hang up the phone.” This really puts things in perspective. Keep trying. Don’t ever let the breakdown in customer relations happen because of a shortcoming on your end.

Tactfulness and diplomacy are not over-rated. In fact they are somewhat of a lost art and are just what every business needs more of to win over even some of the most difficult customers. In a mid-size city like Lethbridge, SEO firms and other online businesses have discovered that treating customers honestly and fairly is what good customer service boils down to. Always have the customer's best interests in mind. Take the extra step. Do more than what is required to make your customers feel they are valued. Lethbridge SEO businesses have raised the industry standard in this area. To have success in creating and maintainig customer relationships, you must understand the importance of going out of your way to help the customer. This is what truly builds lasting customer relationships.

If a mistake has been made, tell the truth. Tell the customer what went wrong and what you are going to do to fix it. Make sure everyone in your business understands this and knows how to respond. When you learn to implement these customer relations suggestions in your establishment, you will see growth in your loyal customer base.


Street Talk

No comments present
You May Also Like
Online Customer Relations
In online marketing the customer should always come first. The customer is the lifeline for any online business and has been since the Internet's inception.. A customer who is satisfied with your performance and the way you handle their business will always come back. The customer is your bottom line…
By: Sim Johnson2 in  Internet and Businesses Online  >  Internet Marketing   Apr 11, 2013  
0
  Likes: 0

This is A Relationships Business Not A Sales Business!
Hey people, Hope you are all well, this is my first article that i am writing on Street Articles. This Article as the title suggests is focusing on how the Network Marketing Industry is a Relationships Business. I have been involved in the industry for several years now and during…
By: Thomas Owen in  Internet and Businesses Online  >  Internet Marketing   Jul 17, 2013  
1
  Likes: 0

Building Relationships In Business
Building relationships is important. Perhaps even necessary if you want to have a successful business. Most successful businesses have excellent partnerships with fellow business people and helps to be able to sell the products and service you are providing. There are three types of business relationships: Customer Potential Customer, and…
By: Robbie Bowman in  Business  >  Small Business   May 26, 2011  
0
  Likes: 0

Building Relationships For Social Media Marketing
So I have been writing about how to do Social Media Marketing for a local business with no budget. More specifically, for the company I work for. This is a local insurance brokering firm in Chicago and vicinity. I am not sure if I already mentioned this on another article,…
By: Kael in  Internet and Businesses Online  >  Social Media   Aug 21, 2012  
2
  Likes: 1

Building Relationships For Social Media Marketing - First Fail And Going For More
Well I just wanted to write this article as a follow up on my last one titled Building Relationships For Social Media Marketing in which I expressed the idea of contacting other local business owners in order to partner up to run an offer on Facebook and hopefully increase our…
By: Kael in  Internet and Businesses Online  >  Social Media   Aug 22, 2012  
2
  Likes: 1

Are you Using Social Networking Sites For You Business?
Are you are using social networking sites to grow your business and not getting results? Here’s the social path you should take. Are you connecting? Plain and simply by friending them! Are you having conversations with them? Making comments on their posts, Giving them encouragement. Are you contributing? Showing people…
By: Chery Schmidt in  Internet and Businesses Online  >  Traffic Building   Jul 05, 2011  
0
  Likes: 1

This is A Relationships Business Not A Sales Business!
Hey people, Hope you are all well, this is my first article that i am writing on Street Articles. This Article as the title suggests is focusing on how the Network Marketing Industry is a Relationships Business. I have been involved in the industry for several years now and during…
By: Thomas Owen in  Internet and Businesses Online  >  Internet Marketing   Jul 17, 2013  
1
  Likes: 0

Dare To Choose To Be An Entrpreneur
An Entrepreneur is someone who sees what they want and they go and get it. They are problem solvers, who do it in a way that doesn’t hurt anyone, nor do they judge others. They are leaders, they lead people, by inspiring others to help them get what they want.…
1
  Likes: 1

Twitter For Photographers
Even if you haven't signed up yourself, chances are that you've heard of Twitter. As a professional photographer, is it something you should even care about. If you think Twitter is just good for updates on what people are buying at the grocery store, you might want to take another…
By: Larry Lourcey in  Arts and Entertainment  >  Photography   Jan 10, 2012  
2
  Likes: 1

The Responsibilities Of Affiliate Marketers
With so many people attempting to get started working online from home in the affiliate marketing industry, there's very few marketers that are taking there responsibilities to their customers seriously. The thing with affiliate marketing is there are always new people wanting to get started and with that there lies…
By: Robbie Bowman in  Internet and Businesses Online  >  Affiliate Revenue   May 10, 2011  
0
  Likes: 1

Make Money Online With Webinar Software
Building a successful business, whether a home-based business or a brick-and-mortar business like a restaurant, for example, is all about building relationships. People want to know who they are dealing with before they start any kind of business relationship. That's true whether it's a customer in a restaurant, or someone…
By: Gary Chappelle in  Home Based Business  >  Network Marketing   May 09, 2011  
0
  Likes: 0

Hiring Moving Company In Charlotte, NC for Your Next Move
Moving hаѕ become the еѕѕеntiаl part of vаriоuѕ fаmiliеѕ аnd соmраnу оwnеrѕ. People rеlосаtе ѕimрlу bесаuѕе thеу wish tо dо so оr ѕоmе move with аn оbligаtiоn to move. Pеорlе hаvе various rеаѕоnѕ to mоvе оr rеlосаtе. Finding opportunities, nоt comfortable with thе ѕurrоunding аnd many mоrе such reasons аrе…
By: Cory Frank in  Business  >  Customer Service   Jun 07, 2016  
0
  Likes: 0

Business Telephone Etiquette
The rise of digital technology has resulted in a decline in our telephone skills. If we want to deliver good customer service, showcase our brand in the right light and build effective relationships, it is an essential skill for everyone who may pick up the phone. A phone conversation may…
By: Mary Jackson in  Business  >  Customer Service   Jun 06, 2016  
0
  Likes: 1

Facilitating Gym Goers Growing Demands
In 2000 there were an estimated 32 million gym memberships in the United States of America. Over a decade later, that number has almost doubled to over 55 million and continues to grow. The landscape is similar in the United Kingdom, with a growth in the number of young adults…
By: Mary Jackson in  Business  >  Customer Service   Jun 06, 2016  
0
  Likes: 0

Woodwind Repairs Doncaster, Give Your Instrument Its Voice Back
There are plenty of people playing different instruments. It is truly an art knowing how to harmoniously play a certain instrument, creating exquisite sounds and play whole songs. No matter how much you take care of your precious sound maker, there are problems that you can encounter. When your instrument…
By: Johny Danes in  Business  >  Customer Service   Jun 03, 2016  
0
  Likes: 0

Article Views: 1700    Report this Article