Historically, IT and marketing were the two departments that never met. IT dept was considered to be a back office while marketing was more regarded as creativity obsessed section apathetic towards budget considerations.

The scenario changed with inception of Big Data and social media that digitally engaged customers and made them more active here and using the technology for their buying decision-making. This brought in the two departments together to jointly work on the concept and devise business-centric strategies.

If the IT people don’t get involved in it for gaining insights and other valuable information with the help of Big Data, the marketing people would not have been able to understand the current market trends and demands. Thus, with the joint effort of both the departments, the marketing campaigns will be able to target the right audience; will be more cost-effective as well as customer-friendly. In addition, the process will be quick and well-executed.

Big Data is not domain or subject specific, it is ubiquitous and is helpful for every organization and industry. Moreover, it has added an enhanced complexity for the online marketers and this is what makes it more important to involve technical experts for better data utilization. It can do wonders to boost your business and help you tap business opportunities.

While the marketing managers are responsible to have better understanding about the customers and develop enduring relationships, IT managers can immensely contribute to these objectives using the power of technology and Big Data. This huge pool of data and information is only useful when used strategically keeping certain goals in mind. If it is not used in a structured manner, then you may find yourself entangled within the data without any start or endpoint.

It is not necessary to get in-house IT teams involved in it and you can also go for Big Data solutions and services to get necessary market insights. Not every company has a well-equipped It department that can individually work on gathering information and helping the marketing teams in gathering necessary information. For the same, the companies can move out to avail the services and get more timely and accurate information.

ConsolePark, with its Big Data Solutions can help you gather valuable information related to the current market trends and customer demands. The cloud-based solutions are cost-effective as well as precised with lower response time. You can use the data clusters with a pay-per-use concept that helps you save cost while making most of the power of technology!