This Article is About
search engine optimization
social proof
cosmetic dentists
mile radius
web visitors
good job
vanity
dentist
Dental Practices Need Better Website Design
Join 1000's of Authors at StreetArticles Today!

In working with several dental practices in Scottsdale wiith their website design, search engine optimization, usability, and overall marketing, it's quite evident many need redesigns, as their sites are not doing their jobs in attracting new patients.

There is only ONE reason to have a website. To get people to take a specific action. If you're a Scottsdale dentist, you want them to call your practice. That's it! Anything else is secondary.

What I see here in the valley is cluttered websites that only confuse the visitor. When you confuse or frustrate a web visitor, they hit the back button, and will never come back. All that hard work (ie. SEO, PPC, offline advertising) all for not!

I've seen $10,000 websites that were terrible! What I mean is they did not serve a purpose other than to the owner themselves. We call these "vanity websites". They're all about the owner, and not about the visitor.

When someone does a search, and reaches your site, they want to know in 5 seconds, what's in it for me. If you don't accomplish that basic goal, you lose. Your visitor will go to your competitors site and call them.

Here in Arizona, especially Scottsdale there are dozens and dozens of cosmetic dentists within a 5 mile radius of Scottsdale Rd and Shea Blvd. This means more competition to get attract those patients.

Social Proof

Nowadays, it's all about social proof. On a dental site, people want to see before and after pictures. That's the telltale. They want to be reassured you can do a good job. Another great strategy is video testimonials. When people can see happy patients, they are more apt to call you.

Statistics show that 87% of web visitors to a dental site are female. Knowing this before you design your new website will help you make it appealing to women. When you do this, you are making your practice more desirable than your competition.

Scottsdale is all about vanity. Your potential patients expect beautiful, functional and easy to take action websites. You better give it to them or they are gone!

Location

For local searches people want to know quickly where your practice is located. They don't want to have to look for it. It should be prominent on your homepage. Preferrably with a map, so they have a good, quick visual of where they have to go if they hired you as their dentist.

Also, you're not going to get someone living in Ahwatukee to drive up to North Scottsdale for dental work. Nor will someone in Anthem come down.

Call To Action

If you're a dentist, you've got to focus on dental website marketing if you want to grow your practice. With your website, I want you to think of what do you want them to do? For dental practices as mentioned earlier... it's call your office. So like the location, don't make them look for your number. Make it big, easy-to-find, and preferably high up on your homepage (and every page on your site for that matter).

When you tell people what you want them to do, they will do it. It's a crazy idea, I know.

I've only covered a few critical items for a proper website design for dental practice, but hopefully I've brought these important elements front and center in your mind.


Street Talk

No comments present
You May Also Like
Is Search Engine Optimization Worth It?
Is search engine optimization really worth it for my business? This is the question that so many business owners have been asking themselves after receiving that sales pitch over the phone or in person. There are several thing that you should find out before hiring anybody to handle the search…
By: J.Roth in  Internet and Businesses Online  >  SEO   Oct 03, 2011  
3
  Likes: 5

Basic Search Engine Optimization (seo) Techniques Every Blogger Should Know
Today I am going to discuss two basic but very important Search Engine Optimization (SEO) techniques, detailing exactly what to do and how to do it. Like you might have known, there are two basic optimization techniques namely: On-page optimization and Off-page optimization What is on-page optimization and how is…
By: David 2 in  Internet and Businesses Online  >  SEO   Aug 13, 2012  
1
  Likes: 0

Will Blogging Help My Business
If you have a business you should you create a blog about it? Will it help generate traffic to my site? Fifteen to twenty years ago making money online was not so challenging as it is today. The internet was fairly new to most people who were purchasing their first…
  Likes: 13

How To Work From Anywhere In The World
Being able to work form anywhere is a dream for many people but sadly it is a reality for only very few. With the increase in globalization and the dominance that the internet now has on economy and consumerism around the world it is in fact now easier than ever…
By: Greg Rogers in  Travel and Leisure  >  Destination Tips   Apr 16, 2012  
2
  Likes: 1

Learn Search Engine Optimization Today
When you are creating a website it is important that you learn search engine optimization to make sure your site gets a bit of popularity. One of the most effective ways to get traffic to your site is the use of keywords in your published web information. When you learn…
By: Chris Evans in  Internet and Businesses Online  >  Traffic Building   Apr 18, 2012  
1
  Likes: 1

Beginner Friendly Search Engine Optimization
SEO will help you get higher ranks in search engines if the proper keywords have been used. Using keywords that people tend to use in search engines will attract those people to your site. This beginner friendly article on SEO cracks the search engine optimization code and makes it easy…
By: Eric Chestang in  Internet and Businesses Online  >  SEO   Sep 08, 2013  
0
  Likes: 1

How to Choose the Best Search Engine Optimization Provider to Increase Website Traffic
New business structure calls for new services. Even the best developed e-commerce project can get lost in the boundless Internet spheres without smart promotional actions. Search Engine Optimization became a vital part of an online business visibility which is almost synonym to success. It's hard to determine exactly who pioneered…
By: Yuliya Karnaukh in  Internet and Businesses Online  >  Ecommerce   Jan 18, 2012  
0
  Likes: 4

Understanding Search Engine Optimization
Affordable SEO Services. It is important to understand what is involved with Search Engine Optimization. With all the information, and misinformation it is easy to get confused with what exactly SEO is. Search Engine Optimization very simply put is a method of getting your site ranked high on Google, Yahoo,…
By: Graeme Cohen in  Internet and Businesses Online  >  SEO   Feb 15, 2012  
2
  Likes: 2

Is Search Engine Optimization A Dying Industry?
If you were to search for "search engine optimization" on Google Insights for Search at the beginning of the year 2011 you would see that the searches for it in the United States have been slowly going down. This seemed odd to me so I decided to look further into…
By: J.Roth in  Internet and Businesses Online  >  SEO   Oct 13, 2011  
0
  Likes: 1

Search Engine Optimization Whitehat Tips
Search Engine Optimization is a process through which the level and magnitude of the traffic of a website are improved from search engines through natural search results. It is an active practice for a website, to receive maximum traffic from the search engines. SEO is to do with how search…
By: lee8 in  Internet and Businesses Online  >  SEO   Jul 05, 2012  
0
  Likes: 2

Why Seo?
A question used by many people and companies looking to increase traffic and conversions onto their websites. Having a pretty website is not enough and therefore understanding, What is SEO and Why do we need SEO is not just a question, it is how we need to operate to survive…
By: seo4dummies in  Internet and Businesses Online  >  SEO   Feb 10, 2012  
2
  Likes: 1

The Future Of SEO
Search engine optimization or what is commonly referred to as SEO is crucial in online marketing. There are new techniques that are being constantly being created and the old ones being improved upon. Does SEO have a future? Since SEO has so many benefits and most business have been grown…
By: lee8 in  Internet and Businesses Online  >  SEO   Jul 16, 2012  
0
  Likes: 0

Quality Content Vs Search Engine Optimization
Combining high quality content and search engine optimization can seem like a tricky balancing act for new online writers like myself. I can either look at both as a necessary evil or an organic part of the writing process. I tend to lean toward the latter. Either way, creating fresh…
By: S. Gray in  Internet and Businesses Online  >  SEO   Oct 06, 2012  
3
  Likes: 3

What Beginners Need to Know
Introduction Continuing with another article that is aimed at the new online marketer, you have here some additional information that will help you get orientated in the vast make money online field. This somewhat general information will hopefully give you ideas as to what area of making money online appeals…
0
  Likes: 2

How Important SEO Is To Your Business
Our goal as Internet Marketers is to get our helpful information seen by potential customers so that we can make a living. As you know people get information in many different ways ,news TV, email, and social networks to name a few. So lets discuss just how important Search Engine…
By: Ronald Colona in  Internet and Businesses Online  >  SEO   Aug 03, 2013  
0
  Likes: 2

Article Views: 2149    Report this Article