Stella Artois, The Star Beer In Belgium
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The history of Stella Artois started in 1920s, when its recipe was created on one of the Leuven breweries. It is a fact of common knowledge that most of the breweries in Belgium date back to the Middle Ages period, the period of abbeys and monks, who lived and manufactured beer behind the thick stone walls. The last protected both churchmen and their most precious treasury – recipes and beer-making secrets. Nowadays they resulted in tasty beer kinds, widely promoted by known brands. Leuven brewery, in practice, is famous for Stella Artois and dozens of others, being manufactured since 1366.

To be more précised, this year is a part of Stella Artois logo, which says simply “anno 1366”. This is the birth date of Den Hoorn brewery, the first one in Leuven. By the way, the horn is also an obligatory symbol of Stella Artois brand identity, as well as the name of the city. Artois family had owned the brewery since 1708, and later they acquired public recognition, extending distribution far behind city boundaries. Sebastianus Artois, the first landlord, renamed the brewery in 1717 and from now on there was Artois Brewery.

Sebastianus Artois created a real beer enterprise, and in the 19th century his children and grandchildren gained first ranks on international exhibitions and competitions, thus acquiring more popularity for Leaven brewery. For example, in 1885 Artois beer obtained a golden medal on Antwerp exhibition. Later it traveled to beer exhibition in Paris and other European cities, getting more and more fame among people.

In 1926 Stella Artois appeared on the scene and till nowadays it is acknowledged the most demanded and popular Belgian beer. The story tells that the continuer of Artois dynasty brewed beer for Christmas, and this year it got really special - clear and bright as a star. It was called "a star on the brewers’ horizon”, adding Artois name to the title of “Stella”. So, there was a world-famous beer brand Stella Artois.

At present, beer in Leuven is popular more than ever. The building of ancient Artois brewery is added to the list of national heritage sites in Belgium. Restaurants and cafes serve the best of local beer-manufacturers, while native Stella Artois conquers the world, and so far it copes fine with task, considering delicious taste, colorful and interesting advertising campaigns and availability of this beer in every corner of the world. Each advertising about Stella Artois is a relally movie, short but no less exciting. The history of this brand is basic and crucial for its future!


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