One of the most important decisions travelers make when they plan their trip, is where to stay. Few years ago, making that decision wasn’t easy. In fact, you had to rely on your travel agent or someone similar and hope they came through and picked the right hotel for you. People inevitably ended by staying in chain luxury hotels.

The situation has changed now. People have access to unprecedented amount of information. They don’t pick the finest luxury Lima hotel blindly. They research online, look at all the reviews and then decide. Here are the most common factors that influence their decision.

Word of Mouth

It’s perhaps unsurprising that word of mouth is the most powerful influence of the booking decision. Despite all resources available to guests, they’ll always give more credence to personal recommendations made by their friends and family. That’s one of the primary reasons why the finest hotel in Lima, Peru would pay so much attention to a guest’s comfort and satisfaction. Most hoteliers are aware of this influence.

According to a recent survey, about 23% of the guests that were interviewed chose hotels based on recommendations from friends or family.

TripAdvisor

TripAdvisor also has a very big influence on the guest’s decision. The website is an industry leader when it comes to hotel reviews, travel suggestions, and information. The finest luxury Lima hotel will have considerable amount of reviews about personal experiences. About 18% of the guests interviewed admitted that they checked hotels out on the website before booking.

Most hotels now keep an eye on their review pages on TripAdvisor to make sure that their guests are satisfied. The site helps hotels improve their services.

Online Travel Agencies

Online travel agencies have become increasingly popular. In fact, a large number of bookings in the finest hotel in Lima, Peru come through online travel agencies. According to research, about 21% of the guests that were interviewed in the survey relied on the advice of online travel agencies. Unlike their traditional counterparts, this is a booming industry and is gaining more prominence in the tourism field.

Other Online Sources

The influence of the Internet is very keen in this space. People don’t hesitate to dig up every little detail online. They rightfully want to get the best hotel experience and research even the finest luxury Lima hotel. They’ll look at the hotel website, see if there are any videos, and read as many reviews as they can, before they make their decision.

Because of this, hotels have become more stringent in their practices and work hard to please their guests. One bad review online can deter several customers, after all.