You can't think like the BIG boys who brand their company name. Everyone recognizes the dominant names across America that have a domain or URL that matches their brand. We won't call any names but you know who they are because the company name is legion everywhere.

Now, the big question is about domain choices for the home business owner. To begin the search we have to think like the searchers, the "little" ole grandma or grandpa with their computers. What do you think they might type on the search bar looking for answers or information? Fortunately, there are niche finders that can help you with the process through automated systems.

Maybe you've heard "long tail keywords" or something similar. The phrase [long-tail keyword] relates to the basic keywords searched through Google or other niche finders like micro-niche-finder owned by James Jones based in NC. At our home based business company we use the MNF more than Google tools simply by personal choice.

There's a combination of challenges linked together that the profit seeker needs to know. The product or service you're selling or introducing to the marketplace has to reach the "right" audience. Usually, the more detailed the search the closer you are to a buyer. Some people are just "looking around" while the serious searchers are specific and ready to buy.

Let's assume that you have decided to search for a well known affiliate product through click-bank or another service that's in the affiliate business to share revenue if you bring them buyers. Obviously, if your goal is to make money, you have to reach potential buyers with your message, the sales offering, hoping to grab their attention and response to buy.

Like most businesses, brick and mortar or the Internet, there are no easy answers to success. Most of your actions to build your business require trial and error before you'll click with the right marketplace. The school of hard knocks is a tough education but necessary for most entrepreneurs. As "they" say.... there's NO free lunch when you're in the trenches searching for the road to success and profits.

Nothing can beat the entrepreneur who refuses to give up. Sometimes it takes months, even years, to get beyond the losses of starting and building your business. One of the most frustrating challenges the business owner faces is hiring helpers or full-time employees to grow his/her business or to learn the important challenges of running a business.

You can learn the "how to" of building a home based business from the experts who are known and already helping thousands do the same thing. Just be very careful when you choose any site that claims to help you or teach you how to make millions on the Internet. Watch for the losers, hold on to your money until you are sure of the training site chosen to learn the ropes of Internet Marketing.