Shifting To Gltd Domains Without Affecting SEO Ranking
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Shifting to Gltd Domains Without Affecting SEO Ranking

The introduction of new generic Top-Level domains, also referred to as gTLD domains has added a new dimension to increasing the efficiency of business websites. You may adopt a domain name for your website that holds more relevance to your businesses.

You might prefer a name, which is short, interesting and gives a better idea of the business that your website is about. You might also want to have a name which shows greater association with your brand.

gTLD domain named further increase the efficiency of your site by not only showing more relevance to the concerned industry or sector of occupation, but also aids in localising your domain names. For instance, if you are running a business in whose services or products are limited to London, adding .london to your domain name might be more beneficial. Having a localised gTLD domain name not only improves the chances of higher ranking, since search engines are now giving more importance to local searches, but a gTLD domain name in general can be effective in addressing people about what your site is about.

But shifting to a gTLD domain name can be stressful, subjecting to concerns regarding lower ranking in SEO search results. Following are a few suggestions that you might consider while shifting to a gTLD domain name, ensuring minimum impact on the SEO ranking of your website.

Register a suitable new domain

When shifting to a gLTD domain name, primarily you need to register a new domain. You may choose one that is brief, memorable and engaging, being relevant to your area of business.

Domain age no more is an important factor, affecting your site's ranking, and you might as well not worry yourself about it, and pay more attention to the quality of your site content, which plays a bigger role in your website's ranking.

Create a 'coming soon' page

Creating and uploading a 'coming soon' page on your new gTLD domain, a few weeks prior to the launch of your website also helps in increasing your SEO ranking. Uploading a 'coming soon' page , before adding any content, would lead to the search engine crawling and indexing your website, resulting in higher ranking of your website on the search engine.

As adding even minimum content to your new gTLD domain will make your website to be perceived as an active website and not a parked domain, the search engine may rank your website higher.

Transfer your web content

Next, you might want to shift your web content from your old website to the new gLTD domain. You may seek assistance of 302 direct to shift your web content, which transfers website content on a temporary basis. A 302 direct ensures that all your site content is transferred to the correct location. If your site's rank does not fall as a result of 302 direct, you may then use a 301 direct to shift transfer your website content, ensuring higher ranking of your site with the permanent transfer.

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