How To Master Selling On Amazon, Flipkart, Ebay Etc
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Indian Ecommerce market has witnessed exceptional growth in just 3 years. "Due to its immense potential for growth, the opportunities are inspiring even the global investors." - says Morgan Stanley, a multinational financial services corporation. This gradual growth of big ecommerce giants owes credits to the large number of sellers who are on-boarded to sell multiple products across channels. However, the only thing that you can see in common to all the seller companies is "COMPETITION."

In product category that seeks high-traffic such as iPhones, about 30+ sellers are selling a single product and even survive a Rupee 1 price-competition. In merchandise category, specifically women apparels, the customers have wide range of choices. With a single click for "Women Ethnic Wear" about 4 Lakh+ results appear.

Then what is it that makes a seller to stay successful in this dynamic world of evolving competition? Here’s an outlook:

Be Alert on Your Account Reputation

Every online seller from Day 1 should be careful about maintaining a sound account reputation. It can even make your sales go down, if not cared properly.

What ensures a good account reputation

• How fast do you deliver your products

• How many return requests do you record

• How few orders do you need to cancel due to stock unavailability

• How effective is your customer grievance redressal management

• How do customers see and value your products (Feedbacks - Positive or Negative)

With our experience in the market, we are of opinion that scoring low on account reputation can make your business go slow with less sales.

Be selective on Your Loss Leader Products

Select 10% or less of bestselling products from your catalog and make it as your loss leaders. These products will not only help you in making money but it will be your supporter for hard times. But how?

You can price loss leader products heavily such that you can earn big volumes and cover up on your loss making products. Loss leader strategy is a pricing method to clear out your slow-moving product category, build your brand etc.

Keeping Tracing Your Competitor's Approach

You should always remember that marketplace or ecommerce websites are not channels which can assist you in creating demand for your product. These serve as the platform which can bring in good volumes, in case the demand of your product already exists in the market. It is often seen that when an individual searches for trousers, he/she gets numerous options that ranges from 499-999.

It is a real challenge to make an impression of your product quality, if you aren't a popular brand like Allen Solly or Raymonds. In a physical apparel store, an individual can feel, see and try out the fittings but in an online store your product is just #20 on the grid with a 50 more.

Redefine your pricing strategy keeping the marketplace competition into consideration. You should play safe by keeping your product prices within the hitting range. You just need to identify the sweet spot in the sub-category you're focusing upon. Follow these golden benchmarks and master selling on Amazon, Flipkart, eBay etc in no time.

“Sales go Up & Down

Quality Service Stays Forever in Your Customer’s Heart”

Author Bio:

Pooja Agarwal is an expert online entrepreneur by profession and writer by mood. Driven by her rich knowledge of Ecommerce solutions in India, she is all set to bootstrap your ecommerce business for success. She provides practical ideas and solutions to the challenges faced day-in-and out over her blogs and point of view articles.


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