Top 5 Factors Contributing Success To Your E - Commerce Website
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To win over competition in the E-commerce field, your website needs a boost with perfection of conversion scale. You not only need to attract web traffic to your site, you need to convert that traffic to increase your business sales. Your site is of no use if it doesn’t have the boost and power to convert the visitors into buyers.

When you are about to create your site, keep in mind that the conversion improvement is an ongoing process which starts from the website development phase and goes on till the technological advancement phase with business growth. Your E-commerce website needs to increase your business sales and following are some conversion rate optimizing tips which will help your site contribute success to your business.

Shopping Cart

First of all, you need to make your shopping cart tempting and appealing to your visitors. Add the feature of shipping estimator so that your customers knows the total cost with each item adding up and they do not cancel the order at the last moment. This way you have a transparency in the billing process. Rotate personalized offers in your shopping cart to encourage the customers to buy more and ensure valid reliable sales.

Return Policy

Show clear return policies to your visitors. Place the return policy on strategic position in your web so that it is visible, legible and understandable. Have a flexible policy to retain customers and keep them intact rather lose them. Visitors usually don’t trust a site where there is no return policy.

Payment options

Offer your buyers various payment options to keep the doors of customer convenience and facilitation open for them. Offer cash on delivery, mobile transaction, or debit/credit payment.

Secure and reliable platform

Make your Ecommerce website such fast that it doesn’t take much time in order processing step. This is a key step, where much time taken, buyers instantly leave the site. Make your website pages open in suitable times to avoid loading time and related errors. Make sure that you represent a promising transaction to your buyers with trust and credibility to determine sales. Ensure business trust with SSL certification.

Checkout process

Give your buyers an easy checkout process. Do not make it mandatory for the buyers to create account in your website. Offer the option of guest checkout so that they buy without creating any account. This doesn’t make buyers irritated and keeps them intact with the business.

If you keep these factors in mind, then for sure your website can contribute positively to your business with increased conversion rates and high sales.

Henry has written this article who is a professional website designer and developer for Logoinn. He, along with his expert and talented team, has created many E-commerce websites for his clients with the right tricks to attract more buyers. For a great E-commerce web design, contact him NOW.


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