Top Bartercard - India's First Online Barter Exchange Company
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Top Bartercard  -  India\'s First Online Barter Exchange Company

TopBartercard is a barter exchange founded in Bangalore in 2012. TopBartercard enables member businesses to exchange goods and services with other member businesses without using cash or cash equivalents, or having to engage in the direct two-way swap of goods and/or services.

1).What is Topbartercard / Topbartercard Trade ?

Topbartercard is a medium in which goods or services are directly exchanged for other goods and/or services without a common unit of exchange (without the use of money).A trade or Topbartercard exchange is a commercial organization that provides a trading platform and bookkeeping system for its members or clients. The member companies buy and sell products and services to each other using an internal currency known as Topbartercard or trade Rupees. Modern Topbartercard and trade has evolved considerably to become an effective method of increasing sales, conserving cash, moving inventory, and making use of excess production capacity for businesses around the world. Businesses in a Topbartercard earn trade credits (instead of cash) that are deposited into their account. They then have the ability to purchase goods and services from other members utilizing their trade credits – they are not obligated to purchase from who they sold to, and vice versa. The exchange plays an important role because they provide the record-keeping, brokering expertise and monthly statements to each member. Commercial exchanges make money by charging a commission on each transaction either all on the buy side, all on the sell side, or a combination of both.

It is estimated that over 350,000 businesses in the United States are involved in Topbartercard exchange activities. There are approximately 400 commercial and corporate Topbartercard companies serving all parts of the world and the % volume is as high as 40%. In India still the percentage of Topbartercard business is around 15 to 20%.

Exchange systems provide new sales and higher volumes of business, conserving cash for essential expenditures, exchange of unproductive assets for valuable products or services, reduction of unit costs, and opening new outlets for excess inventory and unused capacity. Reciprocal trade finance enables a firm to buy using its incremental cost of production. So long as incremental revenue exceeds incremental cost, it is worth it for a firm to trade using a Topbartercard exchange.

2).Benefits of Topbartercard

INCREASE SALES

Topbartercard promotes your business to thousands of businesses in the Topbartercard network who are all potential customers, and helps you add on extra business over and above your existing customers. Businesses use Topbartercard to purchase different products or services that they need or want with our interest free trade credit and pay for their purchases with their goods or services.

PRESERVES CASH

Saving Cash is the primary principle of Topbartercard. Topbartercard permits you, as a business person, to pay for what you need with your own goods or services, This helps you to conserve cash and working capital for other priorities. Purchasing with your Topbartercard Trade Credits means that payment is made with sales done to new customers from the network.

Topbartercarding helps reducing cash flow, overhead cost and operational costs. Several services offered through Topbartercard like Housekeeping, travel, advertising, accounting services etc relate to your overhead costs. Getting these services through Topbartercard helps you save cash. Businesses always need cash and Topbartercard always helps in preserving your cash.

INCREASE PROFITS

Businesses in the Network make additional Sales within the network this means over and above your regular sales.This helps you in adding on new customers and adding new customer means more sales, hence more profit. Over and above that, the actual cost of the products or services you purchase on Topbartercard are actually the bulk cost of your Topbartercard Trade Credits earned

EASILY ADD NEW CUSTOMERS

Topbartercard members can cost-effectively expand their reach by marketing their products or services to the Topbartercard network members. The large customer base of members provides a large market and a range of trading options.

INCREASE YOUR PURCHASING POWER

With Topbartercard the actual cost of the products or services you purchase on Topbartercard is actually the wholesale price of your Topbartercard Trade Credits earned. Generating sales with built-in profits makes the cost of your purchases more economical on Topbartercard. When you join a Topbartercard network, you open the door to a new, cash-less way of handling your business and expenses.

SURPASS YOUR COMPETITORS

Topbartercard helps you to expand your customer base,generate additional sales, improve cash liquidity and increase profits,thus surpass your competitors and gain a winning edge. Topbartercarding through a Topbartercard trade Network can help a small business to portray the image of being a big business without the cash-costs incurred by much larger businesses.

IMPROVE YOUR INVENTORY MANAGEMENT

Topbartercarding allows you to effectively improve your inventory management by converting excess inventory into valuable products or services. If you Topbartercard, you avoid having to liquidate excess inventory through drastic discounting. If your small business experiences seasonal markets, Topbartercard provides a profitable way to use the inventory on a regular basis. Topbartercard provides a system to put that excess to use in profitable ways. Topbartercard accomplishes this objective by matching your products or services with businesses looking to purchase them on trade.

HELPS YOU PURCHASE AT A DISCOUNT

In many cases what businesses want is stronger purchasing power. Members of a Topbartercard network sells their products or services to earn Topbartercard trade credits. By calculating the cash cost of obtaining Topbartercard trade credits, you can figure out the leverage or purchasing power of trade for your business.

3). How it Works

TransactionExample

A Hotel wishes to "Topbartercard" for Rs. 1,00,000 worth of Print Ad by giving Rs. 1,00,000 worth Hotel Rooms. No print Ad Company would require Rs. 1,00,000 in Rooms that too in the same Hotel, however by selecting a Topbartercard India Print Ad Company, the Hotel pays the Print Ad Company with Topbartercard Trade Credit of Rs. 1,00,000. The Print Ad Company’s account is "credited" and the Hotel’s account is "debited", so the Hotel now owes Topbartercard Trade Credit of Rs. 1,00,000 in Hotel Rooms to the Topbartercard India network, NOT the Print Ad Company. Now this is repaid as various Topbartercard India members come to the Hotel (new customers) over the period of time. Hence, the Hotel has paid for its Print Ad requirements with Hotel Rooms, using an interest-free trade credit.

The Print Ad Company can now use the Topbartercard trade credits earned to buy anything through the Topbartercard India network like Courier Services, Furniture, Office Stationery, even a Family Vacation. These are all the Products and Services for which the Print Ad Company would normally have pay cash. By using their Topbartercard trade credits, the Print Ad Company preserves his cash, and benefits from the extra business.

4).Benefits of Topbartercard Membership

Topbartercard India facilitates improved business performance for member businesses via increased sales from having access to Topbartercard India member database. This is in addition to improved cash flow, reduces business expenses, and reduces idle or excess stock or personnel time, and many other opportunities.

1 SAVE YOUR MARKETING COST

Its very difficult for a business to survive without cash flow.This leads to compromising with your marketing activities.

Topbartercard India helps you in this crucial situation by using Topbartercard trade credits within the Y Option network and get you the best marketing activities required for your organization.

Trade opportunities relating to marketing available through

Topbartercard India members include:

• Advertising in Radio, Television, Newspapers, Magazines etc

• Outdoor Advertising in Hoardings, Buses, Trains, Railway Stations, Kiosk etc

• Web Designing and Internet Promotions

• SEO and SEM

2 ACQUIRE NEW CUSTOMERS

Topbartercard India introduces new member businesses to thousands of member trading customers who may have otherwise never been exposed to the new member’s products or services.

3 AVOID LOANS AND CREDITS

Topbartercard India members receive an interest-free trade credits which allows them to make purchases immediately upon joining the network,( subject to approval by the management)

4 ADDITIONAL SALES EXECUTIVE FOR YOU

Topbartercard India assigns a Trade Consultant to manage relationships between members and to help them in selling and finding deals within the Topbartercard India network.

5 ADVANTAGE OF THE TOPBARTERCARD TRADE CREDIT

You are not utilizing your cash or liquidity to buy your products or services, you are just trading your products or services with the products or services that you want to buy.

Hence, when you purchase products or services using Topbartercard India, although you pay the market price, you are actually paying for your purchase with your own inventory - which costs you wholesale.


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