The sale process it’s never simple or linear. Unfortunately, even though you work very hard and spend a lot of money on attracting potential customers on your website, it’s not enough to make them buy your products and services.

The reality is that you need to communicate several times with your target audience before you can make your point. And you can do this with the help of RetargetingBiz, a marketing automation tool that is becoming more and more successful. The reasons behind its popularity are increased brand awareness, ROI and conversion rate for online businesses. If you haven’t tried it yet, but you’re interested in giving it a shot, we’d like to explain the basics to you.

What is retargeting?

Retargeting is a digital advertising method that helps you reconnect with the people that are already familiar with your brand, products or services because they visited your website, but didn’t take any action. With the help of a retargeting company, you can target those users and convince them to become paying customers. This software helps you choose your audience, because you have control over who see your ads and you know for sure that they’ve expressed prior interest in your business. Also, RetargetingBiz is a cheap way to advertise because it has a lower cost-per-click than other forms of digital advertising.

This marketing automation tool gives you the opportunity to keep your brand at the forefront of user’s minds. By repeated exposure to your products and services, garnished with a special discount or free shipping, it increases brand awareness and the chance of conversion. In an era of technology, where human attention span decreased from 12 to 8 seconds, RetargetingBiz it’s a great way to remind people of the great things they’ve left in their shopping carts. Also, this marketing instrument is the perfect way to let customers know of new products and special promotions.

There are several types of retargeting campaigns, but the most effective are website and email retargeting.

- Website retargeting. For this, you need to insert a pixel in your website and you send personalized messages to your target audience based on browsing behavior. You can do this on-site, with live triggers or off-site, with email and SMS triggers.

- Email retargeting. This type of retargeting helps you to reach accordingly to those who take different actions on your emails. You can send a message to the ones that don’t open your e-mails, another one to those who did that, but didn’t click on your link and a totally different one to the one that got back to your website.

More and more brands find out that a RetargetingBiz software is worth investing in and they allocate a percentage of their marketing budgets to this strategy. The best part is that you don’t need to be a big company to use this marketing automation tool, especially when there are retargeting companies that you pay only if they generate you extra sales. A retargeting company is also very handy when you want to make sure you maximize the money you spend on this marketing instrument. Contact RetargetingBiz for your next retargeting campaign and watch your sales grow!