Devising An Effective Marketing Strategy
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The present day marketers have a host of mediums and platforms to choose from to promote and advertise their products and services. Web-based marketing tools have proven quite effective and economical in getting the intended message through to the consumers besides the conventional ones. The conventional marketing techniques that involve print, television, radio and other mass media have also evolved and are adjusted to fit the requirements of the clients. An effective instance of advertising in Nepal may engage all or only one of the mass media tools and still produce a successful marketing campaign.

So what is it that makes an effective marketing strategy? Every marketing campaign development should start with a question of who the target audience or the end users are. Knowing your customers well means knowing where they come from, what their tastes and preferences are and what mediums of communication should help you reach them better. Some advertisers may state that anyone could be the potential customer. Well, it is good to maintain a positive frame of mind but it is in no way helpful to organize a successful promotional program. You may rather seek out the advertising agency in Nepal if your target consumer group is Nepalese; chances are that local advertising agencies have a better understanding over consumer behavior and the best mediums to effectively communicate to them.

When it comes to a fine media release in Nepal, you do not require being all over the media. Selecting among the media channels which the target audiences use the most and devising strategies effectively can be the key to a successful marketing campaign. For instance, all the consumers may not necessarily read the leading national daily or the most popular magazine. Also, majority may not be on the social media. The choice of media should be narrowed down to a few so that the resources can be mobilized to the fullest and in a way that aligns with meeting the organizational objectives.

Consulting a media agency in Nepal for brand development and promotions is pretty much limited to the bigger companies. Majority of the companies seem to undermine the importance of effective use of media and getting the right publicity for the company. Media agencies offer consultations on how much and where to advertise and help craft a good public image which is what advertising is all about.


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