This Article is About
marketing
curb appeal
spending money
step at a time
plumber
2am
realtors
credibility
conversations
scratch
3 Tips For How To Start Email Marketing
Join 1000's of Authors at StreetArticles Today!

3 Tips for How to Start Email Marketing

Where did the circle start? That’s often the hardest part of any undertaking, isn’t it? Simply getting down and starting. How to start email marketing is no different. Like a baby learning to walk, at some point, you’ve got to stand up and fall down a lot.

1. Topic.

You need to figure out what you’ll be writing email about.

If you’re already in business for yourself, one way to do this is to sit and think. What kinds of conversations you’ve had with customers?

Pick one! That’ll be your first topic.

For example: if you’re a plumber, you have many customers over the years.

What common errors do you remember?

I mean, for me, personally, having a pipe burst inside at 2am for no reason was a dramatic experience. An emergency plumber turned the water off – and returned to fix it later.

A tip for homeowners might be as simple as how to turn the water off to the house. And what you need to know and have to be ready to do it.

If you’re just getting started: don’t worry.

You're just like baby learning to walk. You can learn to start from scratch.

Expect to fall down and get back up. You won’t fail unless you stop getting back up.

Starting with no existing business means you’ve got to figure out what you know and are interested in. Plus what part of that people are spending money on now.

That’s just a matter of research and experimenting. You’ll find an overlap area between money flowing and interest showing.

2. Product.

You need stuff to sell.

If you’re already in business, you may have products or services. Some may sell online.

Or? You may simply be seeking to show your credibility.

For example: a real estate professional has many clients.

Why do Realtors stay in touch? It can mean the difference between a single sale and a lifetime of referrals and personal sales.

Think about common questions people have once they own a home. Maybe things people don’t think about, like how often to clean the windows on the outside and tips to make the experience less exhausting.

Or the curb appeal from the street and trimming back bushes. These types of tips along with recent statistics about homes sold and for sale in the neighborhood can be turned into an email marketing campaign.

You can stay in touch and keep top of mind as the solution to real estate problems.

If you’re just getting started: you may want to create your own products.

Don’t panic! I mean create an imperfect teeny tiny information product that actually solves a problem.

Then and go from there to wherever your value online feels like a best fit for you. Help people and have fun!

Once you’ve got your topic, you can do research to find out common problems that you know how to solve. During your research you may find products you like that you can offer as a distributor or marketing affiliate.

Anything that can be sold can be a product.

3. Software.

You need a place to keep track of your email. You need your email sent. You need your list updated whenever someone says, "Hey! Add Me!" or, "Hey! Let Me Outta Here!"

That way you can take your topic and your chosen products and services and share a story over time.

Email marketing is about relationships. Over time, you’ll build a group of people who trust you, like your advice and buy from you.

The details of your list are best left to your software. A special software called an autoresponder, which you will eventually need, though perhaps not for a while.

When you're ready? Go back to research mode.

Because there are a lot of software tools available to help you get results with email marketing! I tried some, myself and chose one that fits me well.

There are many ways to start email marketing! How to start email marketing for you is to start taking action and finding out what fits you well.


Street Talk

Yes oh yes. Info is so important to e-mail marketing, let me know if you ever considered to write something along with me or vice-verse. we can enrich each other's views....Thanks.!!! Cheers.

Reply
  about 7 years ago

Thank you! Your suggestion seems like a good idea. What would you like to do along with each other?

Reply
  about 7 years ago
Tracy Cox  

Thanks for the information Cynthia. I am new with my website but it is always great to learn all that I can for the future.

Reply
  about 7 years ago

Tracy, Thank you! I appreciate your comment here on my article. Glad to help you learn something to use for the future. blessings, Cynthia

Reply
  about 7 years ago

More great info Cynthia, thanks! Pin time.

Reply
  about 7 years ago

Shawn, Wonderful! Thank you. blessings, Cynthia

Reply
  about 7 years ago

Thanks for an informative article Cynthia. I'm sure i will come back to it also.

Reply
  about 7 years ago

Thanks John!

Reply
  about 7 years ago

well lemuel first to you a better coach you could not find. Cynthia an outstanding article that I will not only bookmark but have already downloaded to my folder, with a big asterisk next to it so I do not forget it. Thank you.

Reply
  about 7 years ago

Rob, Thank you for your kind compliment! Glad to help, Rob. You're welcome. blessings, Cynthia

Reply
  about 7 years ago
Lemuel  

Great article. Very informative. Right now I have at least 3 great fitness e-books to give away in my website. I'm planning to build an email strategy around them this weekend. As of now visitors can download them without giving away their emails so I couldn't make any follow up. Should I focus on 1 e-book or can I use all three of them for my email marketing? I also have sample email messages coming from the fitness authors themselves I don't know if I should use them. Thanks for the article. It's a big help.

Reply
  about 7 years ago

Iemuel, Thank you! How about offering all three but break them up into different days as an eCourse? Turn it into a 7-day eCourse and call it that. Day-1 Welcome + Short introduction from you plus first chapter of each book Day-2 Short overview from you that includes QUOTES from the 3 emails from authors and an example from each first chapter Day-3 Comment from you introducing Chapters 2 to second to last of book 1 Day-4 same for book 2 Day-5 same for book 3 Day-6 Your short summary of all 3 up to this point plus Final chapter of all 3 Day-7 Concluding remarks by you with emails from the authors That way you're sharing some of YOU rather than just three other authors! If you like this article you may want to subscribe to my email list:-) blessings, Cynthia

Reply
  about 7 years ago
Lemuel  

Thanks a lot Cynthia. I have just subscribed from your RSS feed.

  
  about 7 years ago

Iemuel, Thanks! - and I've also got an email list: with different content:-) Drop the article title and the /blog and there's an opt-in page. blessings, Cynthia

  
  about 7 years ago
You May Also Like
The Rule of Six Marketing
An important principle to becoming successful through online marketing is to understand that you can sell when you apply the marketing principle LLTB. This means: Learn, Like, Trust and Buy (LLTB). Internet is not very suitable for direct sales if the potential buyer doesn't know you, your company or product.…
By: Eddie Tjon Fo in  Business  >  Entrepreneurialism   Jul 16, 2013  
3
  Likes: 5

An Online School For Marketing
When I first became interested in internet marketing, I was so gullible, buying all these products that promised all the riches in the world but never delivered. About a year a go, while I was urfing, I came across this online school for marketing called Wealthy Affiliate University. This awesome…
By: angie smith in  Internet and Businesses Online  >  Internet Marketing   Dec 13, 2012  
3
  Likes: 5

Success With Online Marketing
Finding success with online marketing is really hard specially if you don't know what you are doing. It's really hard to be doing guessing game all the time because you might waste a lot of time and effort into something that might not work anyway. Can You Have Success In…
By: John Ordway in  Home Based Business  >  Network Marketing   Jan 12, 2012  
1
  Likes: 4

Marketing on Facebook - Using Facebook to Brand Your Business
With over a billion users worldwide, Facebook has grown into one of the most popular socail networking websites out there. To the normal Facebook user, this means connecting with old friends, sharing pictures with family members who live far away and playing various games that have become popular on the…
0
  Likes: 0

Top Twitter Marketing Secrets
If you’ve been thinking about joining the Twitter to promote your business, there are certain things that you must avoid if you want your Twitter marketing efforts to be successful. Nonetheless, your decision to use Twitter is the right move because in 2012, Twitter was the fastest-growing social media platform…
By: Kristi Patrice Carter in  Business  >  Marketing   Mar 15, 2013  
0
  Likes: 0

Information - based Marketing
Is your marketing based on selling or providing information? Of the many ways to get your word out about a product or service you are promoting, information-based marketing will remain tops over all other methods. This type of marketing is in a sense, timeless. Providing good information to your readers…
  Likes: 7

How To Use Email Marketing Too!
Wonder how to use email marketing too? Some say email marketing is dead. Others say only use email marketing. That’s why I’m writing this today. 1. Email marketing is alive and well. 2. Email marketing is not your standalone online business solution. Do you want to accept business online at…
  Likes: 5

What Is Email Marketing?
You're using email marketing any time your business sends an email directly to a person. Usually that's in hopes of getting in front of your buyers and other people you're helping in order to filter for your future best buyers. But, "What is email marketing?" is a question I've seen…
  Likes: 5

3 Money Making Tips - Advantages Of Email Marketing
Were you ever researching a product, looking for a download of the application or even looking for some sort of a review based around the product and somehow you landed on a sign-up form and had to hand over your email address plus name before you could continue on towards…
By: Hayden in  Internet and Businesses Online  >  Email Marketing   Sep 16, 2013  
0
  Likes: 0

A Good Online Marketing School Can Save Your Business, But Can School Be Useless
I believe that an online school, or offline school, can be useless. I also believe that the right online marketing school will rocket you to success. Think of it this way: when you read a book how much of it do you really remember? I recall the main story line,…
  Likes: 0

Marketing on Craigslist: The Good And The Bad
Craigslist can be a great way to advertise any products you are promoting without costing you a cent, as long as you utilize it correctly. However, like most things marketing on Craigslist does have its pros and cons. The Good It is free to post-as long as you don't post…
By: Nessa  in  Internet and Businesses Online  >  Internet Marketing   Aug 23, 2013  
2
  Likes: 1

Have You Resolved These Problems In Your Online Marketing?
In recent articles I have focused on the benefits of pursuing affiliate marketing as perhaps the ideal approach for the beginner online marketer. But today I want to begin exploring some of the many other ways to make money online. Folks are constantly searching for effortless methods to earn money,…
3
  Likes: 5

Marketing Online Can Help Your Business Go Global
If your business is not marketing online, then you are basically running your business in the dark ages. If you want to maximize the profit potential of your business, then it really is in your best interests to jump on the Internet marketing bandwagon, if you have not already, and…
By: Dan McDaniel in  Internet and Businesses Online  >  Internet Marketing   Jun 01, 2011  
0
  Likes: 0

7 Ways You Grow As A Person By Email Marketing
You grow as a person by email marketing because you can grow as you work on sharing yourself. Let's consider 7 aspects of you! Specifically: positive, beliefs, best, headlines, focus, listen and you. Your beliefs, abilities, insights, caring, and honesty travel right along with your words. 1. Positive. Focusing on…
  Likes: 5

3 Steps to Email Marketing Results
Email marketing results are like a garden started from seeds. Delivering results requires preparation work. Preparation Work (1) Your Actions To Catch Attention Take action by giving useful content online where it fits. Publish in Street Articles when you're giving useful help that fits Street Article categories! Valuable content gets…
  Likes: 7

Article Views: 1884    Report this Article