This Article is About
marketing
business philosophy
time attention
numbers game
big numbers
continuous improvement
3 ways
sticky notes
paying attention
gratitude
Why Should I Use Email Marketing Better?
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Why Should I Use Email Marketing Better?

“Why Should I Use Email Marketing Better?” is a comment that pops up online. Today that question feels like a challenge! That's why I’m writing to share why you should use email marketing better 3 ways.

Sharing from the idea of continuous improvement is one. Checking from the view of your online business being a numbers game that you play to win is another. Your buyers need for more solutions from you is third.

Because You Really Care

(1) Philosophy!

One business philosophy is that your business can continuously improve. The idea that if you want to pay attention you get better!

(2) What if's!

Continuous improvement is about observing your business. Making notes on how you do things and thinking out loud “What if we change this?”

(3) Value!

Sometimes it’s as simple as finding out what you accidentally do. Sometimes accidents are even more valuable than you can imagine.

(4) Sticky!

3M’s sticky note invention was the result of an error the inventor didn’t even realize.

Because Of Big Numbers

(1) Game?

Your online business is in a game. Competition is that game.

(2) Other Uses?

Time after time, you’re competing with other uses of time, attention, action and investment.

(3) Discover?

Ever observe your business and how you do things? Discover where you’re doing things a little bit wrong. Sometimes discover startling gratitude in the same place.

(4) Fun?

Sometimes it’s as fun as paying attention to what your buyers rave about. For example, 3M’s inventor of sticky notes discovered many unexpected ways colleagues benefit from that error.

Because Of Your Buyers

(1) Invite

Email marketing is partly about inviting buyers back to learn more about your business. If only to make sure that your product or service was properly delivered, installed, cleaned, maintained or whatever is appropriate.

(2) Wow

Some buyer wants to send you a check to have you redo their order in blue. Not to return it but to get 1,000,000 more for their Department Of Blueness.

(3) Whoops

You’re not getting better at email marketing? You probably didn't mention to your buyers about the Blueness factors two buyers raved about last night. For want of an email...

(4) Delight

If you invented a product unexpectedly delightful to buyers, you’d make more, right? Nope - not if you’re focused on, “Why should I use email marketing better?” rather than being out there in touch with your buyers getting better at connecting using email marketing.

Why you should use email marketing better

Instead of asking, "Why should I use email marketing better?" help solve problems! Even fun problems like delivering a smaller version in blue in a quantity of 1,000,000 for next month’s special event...


Street Talk

I see hat you really insist on doing this...Ok, got the message! Thank God I keep them all!

Reply
  about 9 years ago

(still laughing) Maria do wait until you are indeed ready. Let it seep in and when you are ready you'll be excited. When you're excited the minutes you invest in setup will fly by. Your delay 'til you're ready allows you to plan for time. For example, maybe you double up on dinner quantities for a month and freeze 1/2 so that you can give up cooking dinner for a month and buy some time there. Or maybe you'll do a crazy deep fall cleaning and feel okay about giving up half your cleaning time. Planning to let things "slide" a bit by using paper plates and plastic for your month without cooking.

Reply
  about 9 years ago

You are haunting me in my dreams Cynthia, I guess it is time to get on the band wagon with this, lol

Reply
  about 9 years ago

Hi Shawn! Whoops. Didn't mean to do that:-) Glad you're enjoying. Thanks for your compliments and visit.

Reply
  about 9 years ago

Cynthia I love your articles, so insightful but yet such a simple message

Reply
  about 9 years ago

Thank you Gayle! So glad you're here. Delighted you love my articles. Appreciate your compliments.

Reply
  about 9 years ago

Another great article Cynthia. I've been wondering how e-mail marketing fits in with affiliate marketing

Reply
  about 9 years ago

Thanks John! Appreciate your comments. Glad I could help you with a little part of that wondering. Yes, e-mail marketing fits in with affiliate marketing. Especially as you learn more and more over time.

Reply
  about 9 years ago

Email marketing is the way to go Cynthia, i am in agreement with you, nice article.

Reply
  about 9 years ago

Thanks Alfred. I appreciate your comment and compliment.

Reply
  about 9 years ago
Joan S  

Good one Cynthia. Thank you.

Reply
  about 9 years ago

Glad you found it good. Thank you for letting me know!

Reply
  about 9 years ago
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