This Article is About
customer satisfaction
cutting edge technology
warranty period
quality material
Customer Satisfaction: The Ultimate Objective Of Every Entrepreneur
Join 1000's of Authors at StreetArticles Today!

Customer Satisfaction: The Ultimate Objective Of Every Entrepreneur

According to Wikipedia, “Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."

Customer satisfaction is a great indicator of customer response to your products and services and your brand identity.

While figures pertaining to sales or market share reflect company’s current performance in the market, the level of customer satisfaction defines the sustainability of your brand in the market.

If customers are satisfied with your company, they will not only trust you for their future purchases but also recommend your products to friends, relatives and colleagues. It will help you expand your reach to potential customers.

Check out some important business techniques to build a satisfied customer base:

Maintain High Quality Standards

Maintaining high quality standards is the golden rule to succeed in any business. Use high quality material and employ cutting-edge technology to develop your products.

Low-pricing or tempting schemes can attract first-time customers but it is the quality that helps you strengthen and sustain your position in the market.

Communicate Customer Service Policy Clearly

Miscommunication often leads to misunderstandings that result in customer dissatisfaction.

Make sure all your products are packed along with the customer service policy document that should clearly mention all the terms and conditions regarding maintenance and repairing services. For example, if you are a TV manufacturer, you should clearly mention the warranty period and its coverage limit.

Do not forget to mention the defects or parts that are not covered in warranty and are separately chargeable. Instruct your dealer or agent to ensure that the customer is aware of all customer service policies. It will help you avoid any conflicts with customers and maintain your goodwill in the market.

Train Your Employees to Deal with Customers Effectively

Remember, customers always prefer personalized service. Prepare a customer service manual and make sure your every customer service representatives is well aware of your service policy and fully trained to deal with your customers’ queries.

Your executives should be instructed to be humble and patient with the customers and should possess all the required skills to meet customer requirements.

Maintain a Complaint Management Tracker on Website

You can maintain a complaint management tracker on your official website where customers can post feedback and complaints regarding their purchases. Make sure your customer service representatives proactively attend to genuine complaints.

Apologize for the inconvenience caused to customers and provide a prompt resolution followed by a regular follow up. Compensate the customer wherever required. Such personalized and prompt customer service is usually talked about among customers and brings you word-by-mouth publicity at no cost.

Respond Proactively to Customer Queries

Customer queries, either through online media, or through telephone, emails or storefront queries, are potential business opportunities. When you ignore such queries, you may lose a potential customer. Develop a system and hire active and skilled customer service executives to respond to such queries proactively.

Offer Something “More”

The customer loves surprise gifts, special discounts or tempting offers. Give your customers something “More” along with what they have bargained. You can offer minor services, bonuses, or other items free with the purchase. We call it “value-added” in selling.

Value-added selling is an effective way in earning and retaining customer. If a high quality product or service helps in meeting client expectations, value-added selling exceeds their expectations and ensures complete customer satisfaction.

Conduct Regular Surveys

Surveys are a very strong medium to know what your position is in the market; what your customers think about your product and services; and what are your future prospects are in the business.

The most commonly used techniques to get customer feedback include direct meetings, questionnaires, and comment cards. A successful survey allows you to identify your weaknesses and overcome them.

These are some of the effective techniques to ensure maximum customer satisfaction. To get some hands-on practical tips into gaining customer satisfaction, consult with your CEO peers at a CEO Group. CEO groups bring together experience and knowledge of business leaders from non-competitive industries under one roof. At CEO Peer Groups, CEOs from start-up companies can get business leadership coaching that includes everything from finance to ensuring complete client satisfaction.

Street Talk

No comments present
You May Also Like
Leadership: Customer Satisfaction And Wait Times
I have noticed that customer's reported pain levels correlated with increased wait times. Management of wait times, I believe that this is an important factor in improving patient and customer satisfaction. I intend to illustrate this with a review of my experience. I have over twenty years of successful history…
By: James Pullman in  Business  >  Management   Aug 18, 2011  
  Likes: 1

How to Use Market Research to Be Your Customers’ First Choice
You don’t have to face flat sales or see your profits taking a deep dive to take action. Before you get overwhelmed by such an unpleasant but very possible situation and start downsizing or reducing your marketing budget or even decide to change your business model you must be sure…
By: koutsoupiask in  Business  >  Strategic Planning   Jun 14, 2013  
  Likes: 1

The Advantages Of Bespoke Software In A Modern Business
In a modern business, you must always be increasing efficiency in order to make better use of its key resource, you! As a director of the business, you want your business to operate in a certain way so that you can reach your goals and targets.The simplest and most cost-effective…
By: Franc Sutherland in  Computers and Technology  >  Software   Oct 21, 2011  
  Likes: 3

5 Reasons So Many People Fail to Have Affiliate Marketing Success
Affiliate marketing can be a great way to generate extra income via the Internet with the potential for great profits. Thousands are attracted to affiliate marketing for that very reason. An affiliate sale is mutually beneficial to both the mechandiser and the affiliate. Affiliate marketing success is directly related to…
By: Elle Elinknan in  Internet and Businesses Online   Jul 18, 2012  
  Likes: 0

Kobe Basketball Shoes Keep Dropping
Nike sure likes making Kobe basketball shoes. They continue to drop not only Kobe's signature shoe line, but drop it in record number of colorways. Every week seems to bring a new colorway of the Kobe VI. From the "Grinch" that started the year off to the most recent news…
By: Scott Oberholser in  Recreation and Sports  >  Basketball   Oct 10, 2011  
  Likes: 0

Top 10 Reasons Why You Need Mobile Text Marketing to Grow A Small Business
How is Business? If you have more customers than you can handle then you can skip this article. However, if you are like millions of other owners or business managers looking for proven ways to grow a small business, then I have the solution for you. Back in the 80’s,…
By: Michael Russo in  Business  >  Advertising   May 26, 2011  
  Likes: 0

Best Cell Phone Services Vs Cheap Cell Phone Service
What are the best cell phone services? Who offers a cheap cell phone service? The real question is what's the best plan for you, right? Well, here's an overview of the cell phone industry that I think may help you make a decision. FIrst off I'd like to take this…
By: sam priddy in  Communications  >  Mobile Cell Phone   Mar 01, 2011  
  Likes: 0

Keep Your House Updated With Upgraded Skills Of Renderers In Liverpool
When you are ready with the basic construction of your house it is now required to complete the outer portion through reliable plasters and rendering methods. Today, many different ways have been developed! The necessary fields of engineering today require the utilities of rendering. With cutting edge technology developing every…
By: Cliford Miranda in  Home Improvement  >  Remodeling   Mar 29, 2013  
  Likes: 0

Vtech Innotab - A Really Great Tablet Computer For Kids
Vtech innotab is right at the forefront of providing quality fun and education, which goes well beyond the four walls of a classroom. With its cutting edge technology, adapted from regular adult touch pad devices, the innopad or InnoTab is very suitable for kids from age 4 to 9. This…
By: Jay Essvee in  Shopping and Product Reviews  >  Toys   Dec 02, 2011  
  Likes: 1

Team Building! Important?
The development of the team idea can be followed back to the late 1920s and mid-1930s. These included a progression of examination exercises intended to inspect inside and out what happened to a gathering of laborers under different conditions. After much investigation, the specialists concurred that the most huge variable…
By: Shaista Kiran in  Business  >  Entrepreneurialism   Jun 02, 2016  
  Likes: 0

Looking for A Perfect Match
Like looking for a perfect match, shopping for diamond could be tedious and stressful if it’s your first time or if you don’t have much knowledge about it. Who would really settle for something of less value? Even the people we choose to be with, if it does not complement…
By: Mike Nekta in  Business  >  Entrepreneurialism   Jun 01, 2016  
  Likes: 0

Life Of A Jeweler
Passion... Commitment... Integrity... common words yet requires so much devotion. A pledge you would hear from a jeweler to himself. It is a typical stigma of people seeing someone with so much elegance as someone who has an “easy life”. A usual mistake you would think from someone who is…
By: Mike Nekta in  Business  >  Entrepreneurialism   May 30, 2016  
  Likes: 1

Creating A Unique Children’s Roller Disco Huddersfield
When you make up your mind to host Children's roller disco Huddersfield, you will have to start with the preparations so that you give the best to your kids. Children love to grab fun and enjoyment through parties. Therefore, if you get the opportunity to host parties and entertain children,…
By: watsonjerry in  Business  >  Entrepreneurialism   May 19, 2016  
  Likes: 0

Choose the Best Floor Cover With Floor Covering Services Bradford
If you have invested a lot of money in making your house a palace, then you should choose a decorative floor covering that will add to the look of your home. Many floor covering services Bradford companies are there that will help you to pick the best floor covering for…
By: jfab7 in  Business  >  Entrepreneurialism   May 11, 2016  
  Likes: 0

Wood Flooring Little Elm Tx: 3 Hot Trends In Hardwood Flooring
Replacing your old carpet, tile, or laminate with new wood flooring Little Elm TX is a smart investment, but selecting the style and color can become overwhelming. Fortunately, understanding some of the hottest trends in hardwood flooring can help make your decision a little easier. If you are considering adding…
By: Stephen E. Barnes in  Business  >  Entrepreneurialism   Apr 19, 2016  
  Likes: 0

Article Views: 2072    Report this Article