This Article is About
small business owners
ways of communication
business goal
information marketing
losing sight
increasing sales
strategy and tactics
family business
new ways
Does Your Business Really Need Strategy, Tactics, And Planning?
Join 1000's of Authors at StreetArticles Today!

Does Your Business Really Need Strategy, Tactics, And Planning?

Words like strategy, tactics, and business planning scare most people when talking about their businesses.

Many of those people think that a small business has no need to do any planning at all. When there is a single entrepreneur into the business she knows very well what she has to do, why bother and lose time writing a plan?

Strategy and tactics are perceived by many small business owners as being only for big companies with many employees and not for a family business.

Increasing sales is their most important concern. Once they have found a nice place where their products or services are selling pretty well, they think they are on the right track.

Satisfied with the revenue they can get from their business for the moment, they think that if they just carefully manage their business, the success will last forever.

Closely watching their daily sales, monthly payments, and current operational tasks, they end by losing sight of the big picture.

They overlook the trends in their area/industry, competition movements, and other factors that could influence their business on medium and long run.

Unlike what many people believe, hard work is not the most important strength an entrepreneur must have. An entrepreneur is first of all a creator, an intelligent warrior into the marketplace. Properly doing her work is not enough for profitably staying on the market.

The marketplace is a continuously changing environment and any business, big or small, can survive only if it is capable to adapt to change.

Without being creative and innovative no business can keep its market share.

No matter if it is an old restaurant, a grocery, a computer business, or an information marketing business, your business has competitors, your market and customers change, the advance of technology brings new ways of communication and new logistic means. And you have to keep an eye on this evolution and permanently see where into this whole picture your own business is.

The daily revenue is not a business goal. It is important because it shows how your business is going, but the ultimate goal of any successful business is effectively serving its customers. The purpose of any business, doesn’t matter its size, is to make its customers happy, to offer them the solution they are willing to pay for.

If you have a restaurant, you’ll want to offer your customers a special time and make them come back and recommend you to their friends; if you have a grocery, you’ll want to offer to your neighboring customers all the products they might need and a pleasant buying experience, and if you have a computer business you’ll want to give your customers best service in the shortest time.

After defining such goals for the business, a creative entrepreneur should find creative ways (strategies) to reach these goals and define appropriate tactics (specific tools and action plans) to make things happen.

Without extending their thinking and defining a strategy, and without planning the actions needed to put in place the strategy, any business becomes vulnerable in time, no matter how much hard work the owner is putting into.


Street Talk

No comments present
You May Also Like
How Can Small Business Owners Create Information Products to Sell? Stand Out! Be Unique!
As a small business owner you gained deep expertise that's unique. Like a toucan with a unique beak, simply allow yourself to stand out naturally. Let your uniqueness show you what expertise to share. Let all of who you are lead you to how to create information products to sell.…
  Likes: 7

How To Use Email Marketing For Small Business Owners
Hello! How to use email marketing for small business owners is a fun topic. Thing is? Most small business owners don’t. Do you use email marketing? (1) Yes If so, you gave your small business a competitive advantage. Bravo! Keep on learning and getting better. You can succeed online. (2)…
  Likes: 4

How Do Small Business Owners Use Article Marketing? Best Kept Secret Ways Of Making Money Online
Small business owners use article marketing. One of the ways of making money online using article marketing is fun. That's why I'm writing this article. I want to share a fun way. Fun I want to share a fun way of using article marketing that's become a bit of a…
  Likes: 4

Should Someone Who is Unemployed Try to Start A Business?
This is a tough question that I'd like to tackle today, because I have mixed feelings on the subject. As a business owner, I know that there are some typical traps that recently (and unexpectedly) unemployed persons may fall in to. But I also think that this can be the…
By: Nathaniel Brenes in  Internet and Businesses Online   Mar 11, 2013  
0
  Likes: 1

Mobile Affiliate Platforms: An Excellent Source Of Income For Small Business Owners
Mobile affiliate platforms are something small business owners should consider looking into to add extra money to their bottom line. It never hurts to have another source of money coming in. You never know what could happen. You could get sick and wind up in the hospital. Your whole industry…
By: Lee Walden in  Communications  >  Mobile Cell Phone   Mar 17, 2011  
1
  Likes: 48

Mobile Marketing Strategy A Guide For Small Business Owners
A mobile marketing strategy is a must have these days if you want to have a successful small business. Just like it is no longer optional to have a website of some sort, marketing to people with cell phones is something your business needs to consider doing if you want…
By: Lee Walden in  Communications  >  Mobile Cell Phone   Mar 21, 2011  
0
  Likes: 1

Internet Marketing For Local Small Business Owners
Pity the small business owner. He/She is only running his business because he wanted more freedom, more independence. He/she had a vision in his mind of a lifestyle that did not include bosses, or corporate politics, or putting up with foolish nonsense normally associated with a regular 9 to 5.…
By: Chuck Bedgood in  Business  >  Advertising   Jul 25, 2011  
1
  Likes: 1

How To Create Market And Sell Your Own Product Line for Small Business Owners
Small business owners gain useful insights. Day in and day out! You gain these insights simply in the course of your day to day work. Some insights apply to real world problems that you can help others to solve. That’s both how to and why to create market and sell…
By: Cynthia Ann Leighton in  Business  >  Sales   Mar 12, 2015  
13
  Likes: 8

Local Business Directories Are They Useful For Your Business Or Not
Is the use of a local business directory effective and useful for your business or is it just for big business with websites and big advertising budgets?
By: eddie1 in  Internet and Businesses Online  >  Site Promotion   Mar 04, 2015  
0
  Likes: 0

Build Your Web Visibility As A Small Business Owner
For small business owners today, being social on the internet is what getting a telephone number was 20 years ago. You have to make it easy for your customers to reach you. Millions of potential customers are searching for businesses like yours through the world-wide-web. Without a web presence, you…
By: Aimee Carson in  Business  >  Entrepreneurialism   Jun 01, 2012  
0
  Likes: 0

Make Money Online - Easy Ways to Get Started Earning Cash
If you are interested in making money online, you must be careful not to fall prey to the many “get-rich-quick” scams that proliferate on the web. It is possible to make money online without any monetary investment on your part.There are a variety of websites that want authors, vendors, service…
0
  Likes: 0

Marketing Your Small Business Online
Are you one of those Small Business Owners that think Online Marketing is strictly for Big Businesses? Or do you believe that your business is not the right kind of business for online marketing? If you answered yes to either question, pay close attention here...Online Marketing...is for EVERY business! Literally…
By: Michael Brown in  Business  >  Small Business   Dec 14, 2011  
0
  Likes: 0

Quick Books Help
I've decided to write this article and targeting small business owners quite frankly, cause they seem to be the ones always forgotten in the mix. Always paying more than they should a never seeming to get quality for their money, I hope to change that. When searching for Quick Books…
By: LumiAirE in  Business  >  Accounting   Oct 10, 2011  
0
  Likes: 0

Marketing Tips for On-Line Business Beginners
If you are in the planning stage to start a business and decided to promote on-line, then you should start looking into all information available before proceeding to the next step. With the advancement of high technology and the internet, online marketing is something you should always consider during these…
  Likes: 0

Who Else Wants An Online Business?
And what is business? I mean, who else wants an online business is to a greater or lesser extent just an upgrade in electricity. Business is how we get our output into the hands of others who want these results of what we do. Business supplies the wants and desires…
  Likes: 8

Article Views: 1726    Report this Article