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How To Slash Your Google Cost Per Click In Half
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How to Slash Your Google Cost Per Click In Half

You may have noticed that Google's Cost Per Clicks can get quite high. This is especially true where the competition of your industry is also massive, and you are targeting the the keywords that have the highest statistical traffic.

Those clicks through to your website really add up at the end of the month, especially since only 20% (maybe) of those clicks result in any actual paid business.

The usual scenario is that you log in to adwords and see that in one day you spent $30-$40, that 10-15 people or less clicked through to your website and maybe (if you are lucky) one person enquired.

Most non-savvy businesses who try their hand at Google adwords marketing blow their budget very quickly and feel burned by Internet marketing.

Often I will hear business owners say something like, "I tried Google marketing. It's too expensive and it doesn't work".

This is frustrating for me that they feel this way because there is literally no other medium that can be so precise in targeting the exact market you want than the Internet, and more specifically Google.

I can watch live results as people visit my website, in real time and see which pages they are click through to and when they cilck away.

I can see whether they are viewing my website on a PC or Mac, whether they are using Firefox, Chrome or Internet Explorer. I can see what country and even what city they are in.

I am excited about achieving massive success online because we seem to be a generation away from understanding what it can actually do for us.

What I mean is that our current generation really have not conquered the Internet and really how to make it big. Only a very small percentage of entrepreneurs have made it. But it is far from conquered.

Facebook replaced Myspace and Myspace replaced Friendster. What will replace Facebook?

The next generation will most probably do most of of their shopping online. Now is the time to stop being scared of the Internet and get educated on how to work it in your favor.

Google does work and it works extremely well. You just have to work with it.

With my years of Internet marketing experience as well as listening to great mentors on audio book, I now live the easy life where my Google budget is minimal and my profits are high.

Let me give you an example. When I launched my website I was paying $2.84 per click. I now only pay 27 cents for those keywords.

Interested in doing the same? I'll show you how.

Your cost per click is directly related to the relevance of your website. If, for example you are a plumber, want to be listed under 'burst drain pipes' but you don't mention those words on your website, you will be charged more.

Solution? You must name your page title under the main keywords you want to target. Write your decriptions using those keywords, turn your first line of your website page blurb into a H1 tag using those keywords. Use h2 tags for secondary keywords that you also wich to target.

Next, do not target generally words. If you want people to pay you in your website, never use the word free and ensure you use the word ' b u y' at the front of your keyword (eg. ' b u y' audio books online).

Usually there will be less searches with the word b u y at the beginning, but as a business owner you should only want people who use that word right? Target keywords with that word in the sentence.

Next, if you s e l l products online, then ensure that you, or your assistant labels every single product page, from Page Title, description, summary, keywords, alternative keywords, alt image text and anythinng else that can be labelled, with those keywords.

Do every page. Do not skip a single one. It may take much longer than you expected, but if you achieve the CPC results that I did, the money saved will be invaluable.

Once Google crawls your site and matches all of those cool keywords up against the keywords you are targeting in your adwords campaign you should see you CPC steadily decline. You should also see a rise in your Google SEO rankings.

There are so many aspects to Internet marketing that it can feel quite daunting. Don't worry, there are so many great mentors that are happy to steer you in the right direction. All it takes is time and education.

It would be great if you applied this advice and then let me know how it worked out for you.


Street Talk

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