Anyone can write an article or content for a website or article directory, right? Well, to answer my own question, yes anyone can write some content for a website or an article directory. But more importantly will that content get read and will it then cause someone to take action, this is where article marketing training can really help you.

So what is article marketing training? - well simply put it is a writing training program which will equip you with the tools and tips to enable you to write effective, compelling and high performing articles for the web. An effective training program should breakdown the entire article writing process into each of its individual parts and then systematically talk you through each of them in detail - advising you on the key points of note, lets now look at the constituent parts:

Niche / Keyword Research - Whichever writing training program you choose it should talk you through audience / niche selection and then on into keyword research. A well written article should contain keywords relevant to the audience and niche you are writing about and be very focused on that subject. This is probably the most important element of article marketing training and without this the program is not worth continuing with.

Content Development - Once you know your niche and have your relevant keywords then you need to develop the actual content of the article - is it your intention within the article to have a general view on the subject or keywords in question or do you intend to review a product? - both require a different approach. In addition your keyword density is extremely important if you want to increase the relevancy of your article within the search engines - your writing training program should go into this subject in great detail.

Article Submission - Now you have written your article it needs to be submitted somewhere to enable you to benefit from some web traffic. Article marketing training should discuss the different submission processes at each of the various article directories and should also talk you through the most responsive article directories in terms of driving traffic.

So to go back to my original question - article marketing training - is it really worth doing? - hopefully you can see that a formal writing training program will go a long way to pointing you in the right direction with your your article writing and should give you the tools and help to enable you to write compelling and useful content which will drive improved conversions to your own website.