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audience
forwarding address
special person
fluke
business owner
free gift
home based business
new friends
excitement
few days
subscribers
cell phones
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The home based business owner constantly searches for the best link to communicate. How can I connect with the buyers and subscribers who signed up on our website? Are they reading my email messages or broadcasts? Most of us wonder why bother after aweber gives us a report that only 8 out of 100 of our subscribers opened our latest message and maybe 1 or 2 hit the click button.

Have most of them turned us off or simply blocked our email messages? I'm guessing some thought we had something worth hearing but changed their mind and moved on. For some reason, our ideas failed to connect or we simply messed up in making a good connection.

Why did they click or put their name and email address on our website? Maybe excitement about the original message caused them to take action. After all, it was a free gift or somehow we happened to be on the same page that particular day. Was it some kind of fluke that day? Nobody knows.

So we keep sending our messages every week or two, sometimes we broadcast something special we just happened to discover in the last few days. It's like you and your friends. Sometimes they just keep calling or knocking on your door, excited about your friendship. Let's do something together, go see a movie or go out to dinner over the weekend.

Two weeks from now you don't hear from them again. New friends have entered the space that used to belong to you, but no longer. No phone calls, no knocking on your door. Suddenly, you're no longer important or counted in their circle as a special person to hang out with. It's like a death or worse to us.

What should we do? You pick up the phone and call their number, no answer. Cell phones are called, no response there either. Email messages go unanswered for days on end. It's like your friends have moved across the country and left no forwarding address for you.

Ezine messages go out constantly with help of the autoresponder. Broadcasts are sent without much interest shown by your subscribers. However, think not about being rejected but simply ask why you're getting the cold shoulder from your buyers as well as your subscribers.

Could it be that you've gone off course? Maybe your friends have lost interest in keeping company with you for a very good reason. You've changed, your interests no longer follow the same path. Before, we enjoyed eating out, going dancing together. Somebody decided they'd rather play pool, cards or go gambling.

Originally, your buyers and subscribers accepted your invitation to sign up because.... your excitement was about riding a Harley, singing gospel music, boating, snow skiing, how to write a book, cooking, etc. People who want to hear about riding a Harley, new trips coming up, riding gear and more have NO interest in what you have to say about playing the piano or going to the opera at the Blumenthal Music Center.

Reasons for acceptance or rejection are easily discerned. People like to connect and associate with friends, family, buyers, subscribers who walk the same path. Don't try to sell or communicate outside the link that keeps us focused or connected together as a club, mastermind group or team.


Street Talk

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