This Article is About
internet marketer
internet marketers
solo ads
business decision
bird houses
home based business
Ezine Publishing Using The Directory Of Ezines
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Where can you find people who have built a list of subscribers? More important to you is their willingness to introduce YOU to their subscribers. Many list owners NEVER allow other Internet Marketers to send a message or get anywhere near their list of subscribers. Not really a selfish or unfriendly decision but simply a business decision because of the list owners desire to control all communications with their subscribers.

Recently, I found an interesting source of mailing lists and list owners willing to let you and me send out a solo ad [300-500 word message] for a nominal fee. Your choices are solo ads, sponsor ads or classified ads at different price points, some more, some less. You have to decide what will work for your business. Usually, you'll have a few surprises along the way, lack of response, lots of response.

Why would any list owner let you send a SOLO message or sponsor ad to their subscribers? For some it's simply a money decision to increase profits from their list of subscribers. Another reason is a willingness to share their "pulpit" or focus on a particular area of expertise. Both you and the list owner have something important or of value worth sharing with the subscribers on the list.

Sometimes a list owner prefers a JV [Joint Venture] rather than a fee. Usually, a JV means sharing the profits earned from your offer vs a list rental fee. Why? Greater potential profits from a JV is the usual reason list owners choose to enter into a JV agreement with another Internet Marketer.

First, you never want to write or send information to a Home Based Business group [HBB] that has nothing to do with their particular interests or the list owner will reject your request to send your message or ad. Even if a few of the subscribers on their list grow flowers, build bird houses, are organic fanatics or even ride a Harley Road-king like I do, the majority of the list of subscribers have NO interest in hearing about anything but HBB issues, thoughts, new products, software or ideas that will help them with their business.

Your first step is to search the forums, google search your area of expertise to see if you can find list owners willing to let you place an ad in their ezine. You'll want to subscribe to the list yourself to see first-hand what the list owner sends out to his/her subscribers. All Ezines have their own "personality", some are less appealing to us, Newsletters are NOT all the same. Some are "tacky" in our opinion, not where we want our name or products or software mentioned.

Charlie Page owns the Directory of Ezines [DOE] which has hundreds of list owners offering to let you send a sponsor ad or classified ad to their subscribers. Some list owners will even let you send a solo ad or 400-500 word message to their subscribers. Yes, the solo ad is a little more expensive but probably much better results for you and your invitation to action regarding your service or product.

In our resource box we have listed the DOE for your perusal. However, don't overlook searching Google or the forums for other list owners that may be closer to the type subscribers or buyers you want to reach.

Street Talk


Thanks for the tips. I did not know much about this topic.

  about 9 years ago
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