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t shirt
hip hop culture
panel caps
sweat shirts
car scene
internet presence
viral marketing
Illest T Shirt And Clothing
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Illest T Shirt And Clothing

Now everybody has heard of Fatlace the famous hip hop culture blog that comes out of the west coast, but only a few people this side of the Atlantic have heard of their clothing brand Illest.

In the States it is already a well known brand and it has a huge following in fact it is hard to go to any city with out seeing an Illest T Shirt on the back of a person or a sticker on the bottom of a skate board, they have even done a collaboration with Casio which produced one of the finest G Shock in recent times.

The brand is built on solid designs and a clear idea of what street wear should consist of which basically boils down to strong coloured tee's with a bold logo print on the front. This is a formula which has worked well for other street wear brands in the past, think Supreme. This along with the huge following that the parent company have built up over the years set them in good stead for the future, and I don't think it will be to long before it is a house hold name over here.

The Illest are not only known for there strong range of T shirts, they also produce fine sweat shirts and hats. Their 5 Panel Caps are always worth looking at, they use a short peak and their use of fabric makes them stand out against a very saturated market.

The internet presence of the brand is one of the strongest in the world in terms of viral marketing, you can not go on Tumblr with out seeing at least one of their logos shining back at you. And their interest in cultures outside of street wear serves them well as well. They are heavily involved in the West Coast custom car scene, which brings them in a huge audience. And it is not just a marketing move to be involved in these specialist scene, they really love cars and this can be seen in the enthusiasm of their blog posts.

Illest t-shirts have became a staple for the new wave of Westcoast rappers and they can be seen on the backs of girls as well as boys in most photos of the fledgling scene.

Being part of the huge skate scene in America does hurt them either, in fact they touch on so many sub cultures it is very surprising that they are not more well known out side of the U.S.A. This is about to change and I think that it is only a good thing and hopefully it will show a few of the lack luster brands in Europe how to operate.


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