The Natox anti-ageing skin cream was in the news over the weekend because the man behind this product is earning a quarter of a million pounds a month from this alternative Botox treatment. Furthermore he appeared on the British version of Dragons' Den in 2011 and all five Dragons failed to be impressed by his product.

He didn't end up raising any money, but he has had the last laugh because he is earning substantial profits from this product. So how effective is this Natox anti-ageing skin cream in reality, and were the Dragons' Den investors wrong on this particular occasion?

Well let me start by explaining how it works. It is basically a skin cream that is applied either to the areas of the face where wrinkles are starting to form, or the whole face as a preventative measure.

Natox is similar to Botox in that it attacks the muscle and nerve endings that cause wrinkles. The big difference is that there is no pain or discomfort, and indeed no real side effects because it makes use of natural ingredients that are completely organic.

These ingredients include Aqua, Helianthus Annuus Seed Oil(sunflower), Sodium Cocylglumate, Denatured Alcohol, Acrylates/C10-30, Alkylacrylate Crosspolymer, Salicylic Acid, Ascorbic Acid and they help to soften the skin, increase collagen production and reduce the appearance of lines and wrinkles.

What you will find with a lot of skin creams is that celebrities are reluctant to endorse a particular product in case buyers have a poor experience, and they subsequently damage their reputation.

However in the case of Natox it has already been endorsed by two well known figures in the fashion and beauty industry. One is Sue Moxley, who works for The Sun newspaper as Beauty Editor, and the other is the fashion designer to the stars Eric Way.

So this would suggest that this skin cream does actually work, and does indeed reduce the appearance of wrinkles. Both of these people are at an age where they should have several wrinkles by now, but their skin definitely belies their true age.

In the case of Sue Moxley, she has actually said that she now uses the Natox anti wrinkle cream instead of Botox, which is further proof of how effective this treatment is.

Subsequently anyone that wants to hide their facial lines and wrinkles may well want to give this skin cream a try. It is currently available to buy online from the official website and there is also a money back guarantee available in case there is no visible difference.

It is not a magic formula that will eliminate even the deepest of wrinkles, but it may well help to reduce the appearance of many of the fine lines and wrinkles that appear on our faces over time. The major benefit is that it is both cheaper and safer than Botox treatments, and may just deliver the same kind of results.