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Nike Sneakers
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Nike Sneakers

Twenty Twelve has been a great year for Nike Sneakers, they have produced some great shoes this year as well as being omnipresent at the Olympic Games even though they were not the official sponsor.

Some of Nike's great twenty twelve shoe releases included the continuation of the development of the Nike Air Max One and the Jordan brand growing to the heights of popularity last seen in the late eighties and the early nineties. We also saw the release of Nike's long anticipated release of the Nike Flyknit which was the shoe that was everywhere in the Olympics and while not exactly inventing the technology the Flyknit certainly re contextualized it for the modern era. One if the interesting things of the Flyknit was the pricing, Nike up the price for a base model to £150 which is far in advance of the usual price point of around £90 but this did not seem to put many people off as the first issues were sold out instantly even though Nike did a press realise saying that this new technology cut costs, these saving were certainly not passed on to the customer!

Nike have also been releasing a lot of Woven Chukkas this year, which seem to have grown in popularity. The Woven which was once the preserve of the sneaker collector can now be seen all across the high street, it's awkward shape has now started to appeal to the masses, this might be due to the over saturation of the Max series or maybe it is due to people looking for a more challenging shaped shoe.

Nike have lots of interesting releases coming for twenty thirteen with the long over due release of the Huarache in it's original form, and we are also going to see the return of the Max Ninety Infra Red which really shouldn't be release again for another ten years at the earliest. The Max One in its original white and red form will be making a come back as well as a few new technologies and a lot more Hyperfuse.

In fact Twenty Thirteen might be called the year of the OG due to the return of the Max Ninety Five and The Max Ninety Seven both in their original colour ways as well as in newer material forms.

I can only see Nike sneakers continuing their domination of the sneaker market but for how long I'm not sure, if they continue to upset the collectors by continuing to re release the classic they might start to lose their core following, but with the increasing interest in all things Nineties I can't see them stopping to soon with all that easy money to be made.


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