This Article is About
marketer
jennifer nicole lee
skechers usa
fitness product
fitness model
fitness products
marketing practices
fit body
federal trade commission
FTC Battles Another Deceptive Advertisement By A Fitness Marketer
Join 1000's of Authors at StreetArticles Today!

FTC Battles Another Deceptive Advertisement By A Fitness Marketer

The Federal Trade Commission has targeted another fitness product over what it is calling deceptive ad claims and marketing practices. The product in question this time is called the Ab Circle Pro, a cheery looking red circle with two handles and knee cups. It is a rather simple design that promises not only a fun, exciting workout but an effective, ab targeted workout as well. That claim, according to the FTC is where the company, Fitness Brands, went wrong.

The Ab Circle Pro, like most fitness products is marketed by a "fitness celebrity" ,often just a pretty face with a fit body but no real training or expertise in the fitness field. In this case, the celebrity in question is Jennifer Nicole Lee, a fitness model and author who admits to having no formal training, background or education in fitness, nutrition or personal training. She also claims that she does not have any athletic background as well.

In the infomercials for the product, Ms. Lee smiles for the camera and then claims that three minutes on the Ab Circle Pro is the same as a half hour of other types of ab work. And that is the claim that the FTC is naming as deceptive, misleading and grossly overstated. Those infomercials, some lasting for full hour, has been repeated on various networks over ten thousand times, especially during the period of March 2009 to May of the following year.

Fitness Brands will be ordered to pay out more than twenty five million dollars in consumer refunds directly related to the Ab Circle Pro which was sold through infomercials and the company's web site at a price of $250. Skechers USA was forced to pay close to double that amount to settle its on FTC case related to their Shape Up shoes.

Mary Engle, the Associate Director of the FTC has said the agency has instituted a major crack down on fitness items, especially those that make outrageous and unsubstantiated claims. However, she admits that it is going to be an ongoing and difficult battle because for every Ab Circle Pro or Shape Up shoes that get fined for false claims, there are dozens of other products just waiting to take their place.

In addition to claims of false advertising, the Ab Circle Pro has been the subject of a number of bad reviews because it did not hold up, often breaking after only a few uses.


Street Talk

My neighbor has one of these. She likes it, but it looks pretty flimsy to me

Reply
  about 8 years ago

A very unscientific study today: a friend (who never works out) and myself (daily exercise) took turns on the Ab Circle Pro which is currently taking up space in my hockey room. I timed both of us on the ab workout as well as the inner thigh workout to see how long it would take to feel any fatigue/muscle activation and to break a sweat. Now, it goes without saying that little miss no exercise hit those marks way faster than I did- but, it still took her, a complete couch potato way longer than three minutes to work up any sweat or to start breathing faster.

Reply
  about 8 years ago

My mother bought one of these once. They're pretty terrible actually. They hurt your knees and the whole thing feels like it will fall apart at any moment… needless to say it went straight back to the manufacturer. Add to that the chances of you getting fit with it are very very small indeed!

Reply
  about 8 years ago

Nice articles thanks for the info, Gayle

Reply
  about 8 years ago

Great info, Amie. Thank you.

Reply
  about 8 years ago

I admit that I have one of these. It was given to me because a friend bought it and realized that it would not hold his weight. It is fun and that is about it. I wouldn't call it a workout and it certainly wouldn't fool me into thinking that three minutes playing around on it equals 30 minutes of anything else. I like to do it because it makes my giant pony/goat/dog go nuts and it is funny to watch. They also do not mention that when you take the pin out and use it to work you inner thighs you look and feel ...naughty!

Reply
  about 8 years ago
You May Also Like
3 Tips About Online Marketing Certificates From An Online Marketer With Experience
Before you sign up for your certificate program or whatever you've got your eyes on, please consider these three things below. I've been an online marketer for a couple of years now, and after doing some research for my blog, I came across some very interesting information. This led me…
By: Nathaniel Brenes in  Internet and Businesses Online   Mar 25, 2013  
4
  Likes: 2

Success As A Golf Course Marketer
Success is defined by most dictionaries and individuals as impressive achievement, especially the attainment of fame, wealth, or power. I disagree with this definition. To me success is the pursuit of happiness, enjoying every day with the excitement and enthusiasm of a child in pursuit of a worthwhile goal. Success…
By: golf business in  Recreation and Sports  >  Golf   Apr 09, 2013  
0
  Likes: 0

How to Be A Better Writer to Become A Better Marketer
Do you sometimes wish that you understood why you may not make as many sales as you would like, yet you are doing every thing right or so you think anyway. Well, I think you will agree with me when I say we can never have too much training on…
10
  Likes: 4

Traits Of A Marketer: Affiliate Version
Learn the traits of an affiliate marketer when you first start. It will make it easier on your when you know the affiliate version. Traits from one marketer to another vary, and this will tell you what the successful affiliate marketers know and do on a regular basis. The affiliate…
  Likes: 0

Home Based Business Marketer Explores Email Benefits
One of the huge benefits of email marketing is NO postage expense, no cost for paper or ink either. Add an autoresponder service to automate your mailing list, set up a series of letters and you're ready to communicate with your customers, prospects too. How many letters? It's unlimited, send…
By: Don Monteith in  Internet and Businesses Online  >  Email Marketing   Dec 10, 2011  
0
  Likes: 0

What Does It Take to Become An Online Marketer?
Online Marketing is not as hard as people may think, all it takes is courage, and ambition, and a burning desire. Most people will tell you that you need a strategy, but sometimes you just need to be determined. Technology has opened up a lot of opportunities, things that were…
By: Viora Mayobo in  Internet and Businesses Online  >  Affiliate Revenue   Aug 22, 2011  
0
  Likes: 0

It's Fun To Learn To Sell Online And It Can Be Your Hobby Too
Want to be an online salesman? How do you learn to sell online? First off selling stuff online does not have to boring. Let me give you an example: Before I wanted to seriously learn to sell online, I tried to sell stuff I hated and did not know much…
  Likes: 0

Get Backlinks Quickly And Easily Using Blogs
If you're an online marketer, probably one of your highest priorities is to get backlinks to your website. Though there are a variety of ways to get backlinks, I'm always amazed at the emails I receive from people essentially begging me to put a link to their website on mine.…
By: mrobert2011 in  Internet and Businesses Online  >  SEO   Feb 20, 2011  
0
  Likes: 1

Highest Paying Keywords: Why Does it Matter to You?
Think of the highest paying keywords and why they might matter to you. If you were working in any industry, you would be trying to get the best or earn the most money. A plumber would want to make as much money as others in the city for the same…
  Likes: 0

Making A List Checking it Twice
Who's on my list? What is my list for? Do I need a list? Serious questions with important answers. Let's start with who's on my list. Whether you're using Ezine lists or Ebooks to get the word out you will still need a list. The list is both inventory and…
By: jason7 in  Internet and Businesses Online  >  List Building   Dec 05, 2011  
0
  Likes: 3

Do YOU Capture Leads?
Do you capture “Leads”? This term is also known as Email Marketing. Email Marketing comes into action when you have to make a list by capturing leads of people who are interested or want more information regarding your product or services. Many times a visitor visits and leaves your site…
By: Shaishav Sood in  Internet and Businesses Online  >  Autoresponders   Aug 08, 2011  
0
  Likes: 1

Convert Your Subscribers With These List Building Strategies
Many marketers think that list building strategies just involve building a list. They don't think about what to do with their list. Here are some tips to Karen Pore shares simple list building strategies. When most marketers think about list building strategies they only think about methods that can be…
By: Karen Pore in  Internet and Businesses Online  >  List Building   Jan 29, 2012  
0
  Likes: 1

Great Support for Affiliate Marketers
What is lacking in the online marketing arena after signing up for any program? Is it the lack of training? Is it the lack of tools? Could be the lack of the truth. Most programs want you to sign up just to get your money and they may offer you…
By: Brian26 in  Internet and Businesses Online  >  Internet Marketing   Mar 28, 2013  
0
  Likes: 0

Product Review Of The Old School New Body System
Many people will be familiar with Steve Holman because he is the editor of Iron Man magazine. Steve is now in his 50s but has an enviable physique and is an inspiration to many of the readers of this popular magazine. However what many people do not know is that…
By: James Woolley in  Shopping and Product Reviews   Sep 19, 2012  
0
  Likes: 0

Skechers USA to Pay Huge Settlement to Duped Consumers: Second Fitness Shoe to Be Punished
Kim Kardashian and her family touted them at one time. So did Brooke Burke and a slate of other celebrities, all pitching the idea that you could lose weight and tone muscles just by the shoes that you were wearing. But, those claims, made by Skechers USA, were found to…
By:  in  Legal   May 20, 2012  
1
  Likes: 1

Article Views: 1338    Report this Article