How To Promote A Crowdfunding Campaign And Ensure Its Success!
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Learning how to promote a crowdfunding campaign is just as important as having a great project to promote. So, how does one go about creating a great campaign that people will love, want to back and get excited about enough to tell all their friends about?

The first most important part of a great promotions and marketing strategy is a clear, concise message that explains the value that your product brings to the market, what is exciting about your product and why they should help fund your dream. People back people first so put yourself out there, be the front man or woman and make yourself likable, believable, trustworthy, knowledgable and above all show your passion. Remember that you know your project better than anyone, this can be both your greatest asset or your biggest problem. You can explain your project better than anyone so make sure that you do inplain english, easy to understand language with no jargon and always remember that when your talking about your project you’re starting from an understanding level of zero.

One of the biggest mistakes that project leaders when they’re learning how to promote a crowdfunding campaign is they get caught up explaining the nuances of the project, the amazing technical challenges that they’ve overcome, the unbelievable features that no one has ever imagined was possible before. These are the videos that turn into long, boring monologues that nobody can understand. Instead you need to present the benefits and features that will solve a problem, make life easier, get people excited and make someone feel like they’re going to be a part of the next big thing. The greatest asset that crowdfunding has is the products are new, never before seen and ahead of their time. Most people that get involved in campaigns are early adopters that want bragging rights to being the first that had something, as much as actually having the product.

Appeal to peoples egos, tug on their heart strings, get people emotional, excited and you’ll be successful. This is where all great campaigns build a great following, by creating a pasionate message and explaining the benefits clearly. A successful promotion always get people involved and gives them the opportunity to share your story easily with the world. Remember the on-line world is no different than the real world, word of mouth is your greatest asset in the real world, it’s no different in the virtual world. Create a story that people will want to share and continue tell your story consistently, precisely and across all your channels of communication you have. We’ve discussed various ways of how to promote a Crowdfunding us campaign in past blogs and different media channels.

Another great avenue we haven’t discussed yet is creating a blog talking about your project. Show people how you got started, how you came up with the idea for your project, what help you had, the challenges that you had along the way and the successes. People love a story that shows that your human, they love to know about the challenges and they love to back someone that can show both sides of themselves.

When you’re creating your message always remember who your target market is. If you haven’t defined your ideal customer yet that’s the first thing you should do. Is your target market male or female, educated or young adults, living in the US or Europe, what are their interests? These are all things you want to try and define, this will change in how you position your message and how your messages are written. Are you talking to technophobes or people who don’t understand the technical details?

Facebook is a great medium for targetting people based on interests and demographics. Google adwords can be a great way to reach people based on searching for certain keyword terms and combining the two can generate a strong, results orientated marketing and promotions strategy that gets results. The key is to reach your target market with a clear and consistent message and give them something to get excited about, tell all their friends and brag to everyone that they were the first to know about it.

Learning how to promote a crowdfunding campaign will open up a whole new world of enterpreneurialism, a new source of funding for your new projects and a great way to get your name and your projects out to the people that matter and the people that will fund you.

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