Official Star Wars Merchandise: How To Spot Fakes Online
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Official Star Wars Merchandise: How To Spot Fakes Online

With Star Wars The Force Awakens coming out the Star wars online merchandise market is as busy as ever selling the likes of toys, posters, and clothes related to the movie franchise. There is so much money to be made for retailers because the Star Wars name sells products so well and it creates an opportunity for illegitimate companies to create fake products and use the Star Wars name. So how do you spot fake Star Wars products online and ensure you are only buying official Star Wars merchandise?

Well first of all you should consider where you are buying your Star Wars items. Sites like Ebay and Craigslist are notorious for selling fake items. In a study done by a major retail jewelry store they discovered more than 70% of their Ebay sales were created from fake products.

Fake Star Wars products typically take two forms. One is counterfeits also known as “knock off” which is a product made to look like the real product kind of like an imitation brand. The other is an unlicensed original product, which is like if I were to make a Luke Skywalker painting and then sell it…I don’t have the rights to do that.

Of the two of the above mentioned the bigger concern is knock offs. The reason being is that the consumer is being tricked into thinking they are buying a certain brand or quality when they are not. Not that it’s ok to create original unlicensed products, but generally speaking the user isn’t duped into buying something they think is authentic

When you are looking to buy official Star Wars merchandise on line you don’t have the luxury of inspecting them with your hands. If you have some concerns about buying fake Star Wars Merchandise consider the following 3 suggestions:

1. If The Deal Sounds Like A Steal….

When things sound way too good to be true, they normally are. Of course there are great deals and sales out there, but on the whole Star Wars stuff is normally pretty pricey for collectibles. Be honest with yourself about how much something should cost.

2. Look for Overused Words In The Ad

The best advice from experts is to read the wording of the ad carefully. People who sell knock offs tend to overly use words like “real”, “authentic”, and “genuine”. The goal is trying to convince consumers that the product is legitimate. Another popular phrase is “inspired by”. This is a slick way they try to get by selling a fake.

3. Consider the Reputation of the Business You Are Buying From

Craigslist and Ebay as I mentioned are notorious for fakes, where as Etsy for example you would expect to be getting something unlicensed, but not necessarily a knock off. Truly the best way to avoid the fake market is to steer clear of the places where these items tend to pop up. You can also look up business and websites on the Better Business Bureau website and see if there are any complaints.

Not all websites though are firsthand sellers of Star Wars products. There are websites such as Star Wars Backpacks and Star Wars Mugs that indirectly sell official Star Wars merchandise and then redirect you to buy it from Amazon. At least with using Amazon as a purchasing platform you can rely on the Amazon customer service should you have a dispute about the products.

Final Thoughts

When you purchase counterfeit Star Wars stuff it may seem like a bargain at the moment, but it’s probably not. Thoroughly inspect your orders when they arrive and take a look at the quality. If you think you may have purchased counterfeit Star Wars merchandise, you should file a formal complaint at the Better Business Bureau. You can also file an online complaint with the Consumer Product Safety Commission.


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