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7up Faces A Lawsuit For Potentially False Anti - Oxidant Claims
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7up Faces A Lawsuit for Potentially False Anti  -  oxidant Claims

The Center for Science in the Public Interest (CSPI) has filed a lawsuit against the Dr. Pepper Snapple Group on behalf of a Sherman Oaks, California man as well as others across the country who they say were misled by Cherry 7Up, Mixed Berry 7Up and a pomegranate blend of the soda because of the labels. The man, David Green, told the advocacy group that he would not have bought these 7up varieties if he had known that there was no fruit or fruit juice in them and that the label had led him to believe that the advertised antioxidants were fruit derived. The labels clearly state that there is no fruit juice in the soda.

In addition to the misleading labeling claims, the company is facing potential sanctions from the US Food and Drug Administration for violating the rules about adding nutrients to things like candy and soda. In 2008, Coca Cola was issued a stern warning about their product, Diet Coke Plus which the label claimed had additional vitamins and minerals. That product was quickly discontinued.

A spokesperson for the Dr. Pepper Snapple Group called the lawsuit yet another attempt by the "food police" and said that although there was nothing misleading about the label, the product was going to be discontinued by 2013 to bring it back inline with other items in the 7Up product line in regards to both formulation and appearance. That spokesperson also pointed out that the words "contains no fruit juice" is clearly included on all packaging.

This is not the first time that CSPI and the Dr. Pepper Snapple Group have squared off, however. In 2006, the advocacy group threatened a lawsuit over the soda maker's claim of being "100% all natural"when it was made with high fructose corn syrup. The manufacturer agreed to discontinue using that claim in marketing and on packaging.

Cherry 7Up was first introduced in the '80's to appeal to a younger crowd. The addition of antioxidants in the form of added Vitamin E happened several years later, again to capture an even younger and more health conscience crowd. However, the company did not try to label the soda as a "health drink" despite the antioxidant claims. The labeling did show pictures of juicy cherries and berries but did contain the disclaimer that there was no juice or fruit of any kind in the product. There was no word on whether remaining Cherry 7Up products would be sold or not.


Street Talk

Hi Amie, you wrote a very good article. You explained why some of the claims were misleading and some were false. Unfortunately, many producers of foods and drinks have misleading claims for their food. I tried to buy food in a health food store, and I was looking for whole grain snacks without sugar. Many of those snacks are made with honey. Honey IS sugar.

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  about 7 years ago
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