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How do you grow your home business? I'm writing to suggest 10 ways how email lists grow your home business.
(1) Your followers who join your email list represents the state of your business relationships. Because only people who feel some kind of a need will take action.
(2) Your email list gives you a way of sending personalized messages to your followers. Because as you learn more about their needs, you may find you have something special that fits well. You can send exactly that special message to their inbox. That's how to open a discussion that can deliver value for both of you! It's how you connect, human to human, too.
(3) Your email list gives you a community of people who asked to hear from you and who want to learn more. You get to practice and they get to benefit from what you teach as well as by interactions. Some in that community may become vendors, buyers or partners over time.
(4) Your email list gives you data about the desires, needs and expectations of your exact market. Because you're sharing your expertise and getting feedback. Feedback of all kinds is valuable data!
(5) People on your email list convert to buyers, vendors and partners. You never know when something you do is going to generate a long-term partnership that delivers millions of dollars in revenue.
(6) Your email list helps you send invitations based on behavior in opening email. For example, you might reserve your best free gifts for subscribers who opened a recent email that's related to a live event. That way, you've not disturbed those not interested in that topic - and you've rewarded behavior you want. You've delivered more value to people who opened your email!
(7) Your email list enables you to connect. People respond by email. Sometimes you'll have a conversation back and forth that leads to a product you develop together. You can then allow each other to profit independently.
(8) Connecting happens naturally with very little extra effort on your part. You simply be yourself in responding!
(9) Your email list helps you figure out what to give that's valuable with little cost to you. How people on your email list respond (or don't!) helps you target future efforts.
(10) Your email list enables you to find out what really matters. You build credibility from what you learn from today's subscribers about how email lists grow your home business!
It's clear that the importance of having an email list as a home business owner cannot be over-emphasized. Cynthia has just outlined 10 out of the other numerous benefits of building and having an email list. Nice article Cynthia, really valuable!
thanks! and welcome to street articles. looking forward to your first article.
Hey Cynthia...you always write such great articles....I cannot get in to my neighborhood here to publish my articles that I have finished...it does not have my email or my password...and it gives me 2 accounts of Sister Kaite one with the 39 articles I have written and one with 0 articles....Do you know any way to get in touch with these people this Kyle and Carson to get some help around here???? I posted a notice in the blog but no one has posted anything since I last posted a help notice in the blog months ago....I do not know what else to do....HELP
Oh dear! Perhaps you could try facebook? I'm not familiar with the blog. But since it let you sign in to comment as Sister Kaite what I would suggest is that you add your comment (above) and mine (here) to your article and submit it to both. That way you should get in touch with Kyle and Carson indirectly. I'm saying this based on you being YOU in the comment. As in it seems you can log in, right? So submit an article for the purpose of catching attention rather than for the purpose of submitting it;) Does that help? Or did I not understand your question?
Hi Cynthia, thank you for explaining how we can use e-mail lists and how it benefits both the Internet marketer and the readers. It is on my list of things to do to improve my business.
Thanks Sarah. Appreciate your compliment. Action! Delighted to add to your list;)
Hi Cynthia I like your article Can you recommend a software for an email list in business? Merry Christmas and happy 2013 Thank you
Hi Geoffrey! Thanks. I use Aweber. But you know what? As long as you use something, you're on your way. You can always restart fresh later. It's kind of like getting a car: everyone has their own preferences but people do trade them in. So instead of concern about which to choose, it's more about getting started.
Thanks for the tips, Cynthia ! I never thought much of how email can help my business before. -)
I think that covers it, Cynthia. Have a very Merry Christmas. John
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