The Power Of Memes
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Internet has turned out to be a folk culture. Our news feeds and inboxes are filled with trendy videos and chain emails, which are shared and circulated from one user to another. Let’s look at an example of internet meme. Say someone uploads a photo of a cat and then another adds a funny caption to the image and then shares it on the internet with the help of social media websites. After some time, it could be months or years that someone changes the text and circulates it. This is known as meme in the internet world.

The Emergence of Memes

Famous biologist Richard Dawkins first coined the term meme in his book The Selfish Gene in the year 1976. The book has nothing to do with internet and he concentrated on the propagation of genetic material. He wrote that how fashions and customs evolve rapidly, just like the way a gene does. He used the term meme to tell the world how an influential thing can change its norm such as clothes fashion, ideas, tunes, catch phrases and many more. A gene can propagate itself from moving from one body to another. In the same way a meme can propagate itself when moving from one brain to another brain. He pointed out that there are three key elements required for a successful genetic variant and they are fidelity, fecundity and longevity. He also stated that a meme that is more popular due to the fact that it fulfills a cultural need.

The Emergence of Internet Memes

Memes in the internet world were not existent or not popular until the late 1990s. An internet meme is an image with a funny caption on it. The most popular memes can go viral within a few days as almost the entire human race user the internet for a minimum of 2 hours on a daily basis. A meme becomes popular when someone shares them to all his or her friends and in turn they do the same thing.

Meme as a Promoting Tool

Most business houses are creating memes of their brands to promote them. It has been found out in a study that most people don’t have the time to read an entire article to know about a product. On the other hand a meme is short and funny and it would take hardly a few seconds to go through the entire meme. Memes are recently crossing over cultural boundaries and spreading at a brisk rate. So, by promoting your brand with the help of memes you will get more business at a very rate as well.

The best way to promote a meme is to publish them on a social networking website as these websites has millions of users and the best part of using the social media platform is that you can choose the kind of people you want to look at your memes. Most of the social media sites have groups, and by the name of the group you will be able to target those audiences who will get you more business. As mentioned earlier memes can become popular within a span of a few hours. The best way to promote your brand is to create a meme with a humorous caption.

There are many websites which helps you to choose the picture to use and also lets you know the most popular meme faces right now that can be used. These websites also allow you to submit your best meme and get it popular.


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