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Color Of The Year 2011: Chirpy, Perky, Gutsy, And Simply Fantabulous!
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Color Of the Year 2011: Chirpy, Perky, Gutsy, And Simply Fantabulous!

Every year, before the month of December ends, a select group of fashion professionals presents their color palette to a company called Pantone. Pantone is the ultimate global authority on color trends. Pantone selects one carefully considered color to be presented to the entire worldwide fashion industry, and thus dubs it “the Color of the Year!”

This color becomes globally ubiquitous. It influences the color of every product made, from the clothing we wear (both men’s and women’s), to fashion accessories, to cosmetics, packaging, home furnishings, interior design, wall paint, wall coverings, printed and woven fabrics, bedding, decorative pillows, small appliances, dinnerware, upholstery, case goods, towels, tabletop, kitchenware, and every other decorative accessory you can think of.

This year, Pantone’s choice was a big surprise. They chose a vivid, gutsy, PINK that they call “honeysuckle.” The name was chosen because the color is the color of the flower itself, and it looks as seductively addictive to humans as honeysuckle nectar is to hummingbirds. So, if you wear this color, watch out for hummingbirds. I can’t guarantee anything about humans.

It’s actually a gorgeous color. During another decade, it could have been called camellia, or hibiscus, or coral. Well, it’s none of those colors. It’s a form of hot pink that is closer to red tones than blue tones. It’s a very fresh and happy color, and probably just the color we all need right now to chase away the dreary economic blues. It’s a color intended to lift our spirits and give us energy to deal with global problems and come out winning with a smile on our faces. Isn’t that nice?

This lovely color is a natural for apparel and cosmetics. It’s a flowery color that will make everyone look beautiful. It’s a fantastic color for a wedding party. However, if you are pink phobic, then you’d better use it in small doses or maybe not at all. I used to not like pink. We have a pink bathroom from the 60’s, that’s so pink, there’s no other color in the bathroom: pink tile (ceilings, walls, floor), pink toilet and sink, pink towels, pink soap, pink everything. I have been wanting to re-do it, to get rid of the pink. Fashion is so bizarre. That bathroom is suddenly looking “with it.” Friends come to visit and they just love the bathroom. They even bring the bathroom “pink” gifts. I am getting over my pink aversion. It was just a phase. I actually love the color now, and I have always loved hot pink. Oh my, am I following a trend?

When it comes to designing interiors, honeysuckle will require skill and taste. It is not a timid color, so many designers will probably opt to use it as an accent, and certainly in conjunction with other stabilizing colors such as creamy or ivory whites, pale aqua, yellow, turquoise, gray, brown, and black. Some bolder personalities will paint their walls honeysuckle. Now, how invigorating is that?

How did Pantone pick this color? Psychology played a huge role in the selection, as well as the economy, consumer behavior, and the arts in general. Do you remember when Auntie Mame said “We need a little Christmas now?” Well, we need a little “pink” now. The color buoys the spirit and affects several senses: smell, evokes scent of flowers; taste, sweet taste of honey; touch, the warmth of spring and summer. The color is bold. We face life with courage and verve.

Pink phobics are dropping in numbers ever since Donald Trump starting wearing that pink necktie. Pink is a high fashion color in menswear. I think men look handsome and very macho in pink.

Did you know that you can even obtain a Pantone Visa Platinum Rewards Card in honeysuckle? Very fashionable!

There are also toned down versions of honeysuckle for more conservative tastes.

Honeysuckle marries well to last year’s turquoise. Turquoise is the previous color of the year and it can be beautifully incorporated into a honeysuckle room.

Perhaps you'd like to learn more about the hottest colors for interiors this season.

This year’s color of the year is designed to empower us, to give us energy, and make us happy. Charge ahead in total confidence, wearing your honeysuckle jeans, sandals, tee shirt, jacket, handbag, blusher, and carrying your honeysuckle Visa Card. Life is good!


Street Talk

AnnMarie  

I've heard of the Pantone color palette for years but I didn't know this. You are a very informative writer. Thanks for that.

Reply
  about 6 years ago
  

Hi AnnMarie, yes, Pantone sets the scene for color in the fashion and graphics industries. Thank you for your kind comment.

Reply
  about 6 years ago
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