This Article is About
internet marketer
youtube videos
internet books
local college
thousands of dollars
3 Tips About Online Marketing Certificates From An Online Marketer With Experience
Join 1000's of Authors at StreetArticles Today!

3 Tips About Online Marketing Certificates From An Online Marketer With Experience

Before you sign up for your certificate program or whatever you've got your eyes on, please consider these three things below. I've been an online marketer for a couple of years now, and after doing some research for my blog, I came across some very interesting information. This led me to 3 conclusions.

1. You certainly don't get what you pay for with university courses

I've taken some classes at the local college (not marketing related), and I've taken some classes online (also not marketing related). The reason I mention this, is to make the point that what you learn in these classes, even after a semester of education, is not going to be enough to make you a full-fledged, qualified, internet marketer.

You are going to have to do lots of research outside class, and when you do this, you'll realize that the hundreds, or even thousands of dollars you paid for these classes is information that's available for free on the internet.

The best thing about taking a course through a university or other accredited program is that you have proof that you finished the course, and you can have someone to give you some direction. Learning any new skill can be overwhelming, and having a mentor to take you through the beginner steps can be a help.

2. The best information is online

This brings me to the point that most of the information you will need about how to do marketing online is going to be found on the internet. In my opinion, if a college professor was so proficient at online marketing, they would have systems in place to make money so that they wouldn't have to go to a job.

Successful internet markers certainly aren't going to go looking for a job, so the information they want to share and teach is going to be on their blog, in PDF format, or even in the form of tweets and YouTube videos.

PLUS, the information any kind of online marketing teacher is going to give you is going to be from the internet. Books simply can't keep up with the speed of information changing and being shared on the internet. So you can have someone relay what they found on Google to you in a classroom setting, or you can go find the information yourself.

3. You will succeed by doing, not by learning

This will depend heavily on your goals, but I think if you're searching the internet for online marketing certificates, it not very likely that you are actually doing your MBA in university and looking to specialize in social media marketing or other types of internet marketing. My guess is that you college would have that information locally.

More than likely, you are looking to get some kind of qualification to further your own career, or to start your own business. If this is the case, honestly, I don't think a certification course is going to be what you need.

I think you are going to need to connect with some of the top internet marketers online. You are going to need to ask question, experiment with your own blog, your own website, or maybe even your own product.

Like I said, it will depend on your goals. But the point stands that you will learn a whole lot more getting out there and searching for the relevant information you NEED, rather than waiting for someone to spoon feed you bits and pieces over the course of a semester.


In my opinion, the cost of a certified internet marketing course does not fully represent the value you receive. Though it may seem a bit 'cheap' or maybe even obvious, there's tons of information online that can help you get started. You just need to be motivated, interested, and persistent to find what you need.

Street Talk

C. Hughes  

It is true that much of what you need to learn is online, and many college professors if they are worth their weight will teach directly from the tools available online. Many college professors however, really do want to help their students. While they may not have to work, many of them do teach for altruistic reasons.

  about 9 years ago

You make a good point. Sorry if that sounded so negative on college professors. I guess I can only speak from MY perspective, that if I had the choice between teaching uni or running a business from my home, I would choose the latter! Plus, I think the people who are EXCITED about internet marketing will opt to teach online, write an ebook, or make a set of training video rather than teach IRL. But you are right, some people do love teach, just as I really enjoy helping people get their business off the ground. I'm sure there are others out there that would say I'm crazy for not focusing more on my own business.

  about 9 years ago
Paul H  

Very good,Im glad i found W.A. i have learned a lot so far and i am going to continue. I dont really care about a piece of paper that says i am certified, all i care about is the learning part. Thanks.

  about 9 years ago

I think that's what most people are going for when they search for 'marketing certificates' or something of the sort online. Most of the time, experience is what matters, especially when it's for YOUR OWN business. I'd rather have a few years real, first hand experience, even if those years ended in 'failure', rather than the 'success' of having a physical piece of paper saying I'm certified. Happy to know you like WA so far. Don't forget to say hi, and ask me any questions you have along the way.

  about 9 years ago
You May Also Like
Success As A Golf Course Marketer
Success is defined by most dictionaries and individuals as impressive achievement, especially the attainment of fame, wealth, or power. I disagree with this definition. To me success is the pursuit of happiness, enjoying every day with the excitement and enthusiasm of a child in pursuit of a worthwhile goal. Success…
By: golf business in  Recreation and Sports  >  Golf   Apr 09, 2013  
  Likes: 0

How to Be A Better Writer to Become A Better Marketer
Do you sometimes wish that you understood why you may not make as many sales as you would like, yet you are doing every thing right or so you think anyway. Well, I think you will agree with me when I say we can never have too much training on…
  Likes: 4

FTC Battles Another Deceptive Advertisement By A Fitness Marketer
The Federal Trade Commission has targeted another fitness product over what it is calling deceptive ad claims and marketing practices. The product in question this time is called the Ab Circle Pro, a cheery looking red circle with two handles and knee cups. It is a rather simple design that…
By: amie nogrady in  Health and Fitness  >  Fitness Equipment   Aug 25, 2012  
  Likes: 5

Traits Of A Marketer: Affiliate Version
Learn the traits of an affiliate marketer when you first start. It will make it easier on your when you know the affiliate version. Traits from one marketer to another vary, and this will tell you what the successful affiliate marketers know and do on a regular basis. The affiliate…
  Likes: 0

Home Based Business Marketer Explores Email Benefits
One of the huge benefits of email marketing is NO postage expense, no cost for paper or ink either. Add an autoresponder service to automate your mailing list, set up a series of letters and you're ready to communicate with your customers, prospects too. How many letters? It's unlimited, send…
By: Don Monteith in  Internet and Businesses Online  >  Email Marketing   Dec 10, 2011  
  Likes: 0

What Does It Take to Become An Online Marketer?
Online Marketing is not as hard as people may think, all it takes is courage, and ambition, and a burning desire. Most people will tell you that you need a strategy, but sometimes you just need to be determined. Technology has opened up a lot of opportunities, things that were…
By: Viora Mayobo in  Internet and Businesses Online  >  Affiliate Revenue   Aug 22, 2011  
  Likes: 0

It's Fun To Learn To Sell Online And It Can Be Your Hobby Too
Want to be an online salesman? How do you learn to sell online? First off selling stuff online does not have to boring. Let me give you an example: Before I wanted to seriously learn to sell online, I tried to sell stuff I hated and did not know much…
  Likes: 0

Get Backlinks Quickly And Easily Using Blogs
If you're an online marketer, probably one of your highest priorities is to get backlinks to your website. Though there are a variety of ways to get backlinks, I'm always amazed at the emails I receive from people essentially begging me to put a link to their website on mine.…
By: mrobert2011 in  Internet and Businesses Online  >  SEO   Feb 20, 2011  
  Likes: 1

Highest Paying Keywords: Why Does it Matter to You?
Think of the highest paying keywords and why they might matter to you. If you were working in any industry, you would be trying to get the best or earn the most money. A plumber would want to make as much money as others in the city for the same…
  Likes: 0

Making A List Checking it Twice
Who's on my list? What is my list for? Do I need a list? Serious questions with important answers. Let's start with who's on my list. Whether you're using Ezine lists or Ebooks to get the word out you will still need a list. The list is both inventory and…
By: jason7 in  Internet and Businesses Online  >  List Building   Dec 05, 2011  
  Likes: 3

Do YOU Capture Leads?
Do you capture “Leads”? This term is also known as Email Marketing. Email Marketing comes into action when you have to make a list by capturing leads of people who are interested or want more information regarding your product or services. Many times a visitor visits and leaves your site…
By: Shaishav Sood in  Internet and Businesses Online  >  Autoresponders   Aug 08, 2011  
  Likes: 1

Convert Your Subscribers With These List Building Strategies
Many marketers think that list building strategies just involve building a list. They don't think about what to do with their list. Here are some tips to Karen Pore shares simple list building strategies. When most marketers think about list building strategies they only think about methods that can be…
By: Karen Pore in  Internet and Businesses Online  >  List Building   Jan 29, 2012  
  Likes: 1

Great Support for Affiliate Marketers
What is lacking in the online marketing arena after signing up for any program? Is it the lack of training? Is it the lack of tools? Could be the lack of the truth. Most programs want you to sign up just to get your money and they may offer you…
By: Brian26 in  Internet and Businesses Online  >  Internet Marketing   Mar 28, 2013  
  Likes: 0

How to Make An Affiliate Site
An Overview As a budding internet marketer, one of the first things that you need to get to grips with is how to build a site, and gear it towards your niche market. Here I'm going to go into a brief overview of the things that you will need to…
By: ApinaPress in  Internet and Businesses Online  >  Affiliate Revenue   Dec 13, 2011  
  Likes: 23

How To Create Backlinks To Your Website - Where Can We Find Them?
Getting your website up and going is quite a task in itself. Now we have to concentrate on getting it ranked and making your mark in the SERPs (search engine results page). Back-links are one of the most important factors when it comes to getting ranked, you see whenever a…
By: Hayden in  Internet and Businesses Online  >  Affiliate Revenue   Sep 16, 2013  
  Likes: 4

Article Views: 1925    Report this Article