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ppc
Affiliate Marketing Business - Why Keyword Research Is So Important For Your Affiliate Marketing Business
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If you are an affiliate marketer, or are just getting started with your affiliate marketing business, it is an absolute must that you learn how to do proper keyword research. No matter what type of marketing campaign you are doing, whether it be articles, videos, PPC, or SEO, it's all going to be based around keywords.

Here is an example of what can happen when you aren't doing proper keyword research... Let's say that you build a new affiliate site to sell a weight loss product. Instead of doing your keyword research, you are just targeting keywords like weight loss, lose weight, losing weight, how to lose weight, etc. Those are very common keyword terms and they are searched a lot, however that is not good for your marketing efforts.

For one, those keywords will be next to impossible to compete with. Secondly, they are not very targeted which can lead to low conversions if you do get any traffic. So you don't want to chose the most common searched terms, but it's also important that you do not choose extremely uncommon ones either. If you are targeting keywords that are rarely searched, you are not going to get much traffic. You want to find keywords that have decent search volume, but not too much competition.

In order to do that, you need to do some keyword research (hint hint). Keyword research isn't just about finding low competition keywords, but about finding targeted, buyer keywords with low competition. You need to understand the product your marketing and then think of what people might be typing in the search engines that are looking for that product. For example, if someone just types in "lose weight", they could be looking for any type of information on weight loss.

However, if someone types in "weight loss diet for someone who is obese", they are more likely to actually purchase a weight loss product. You just don't want to to do all of the work of creating articles, videos, SEO campaigns, and especially PPC, only to see little or no results and have to do it all over again.

Just remember that the goal of your affiliate marketing business should be get a product in front of people that are looking for it. Doing proper keyword research is how you do that.

I basically run my affiliate marketing business on keyword research. That's how important it is. My time is very valuable, as I'm sure yours is too. You can be leaving a lot of money on the table if you are spending a lot of time marketing and promoting your affiliate products without doing the proper keyword research.


Street Talk

HI Frank a well thought of article on Keyword Niche branching being a Wealthy AFfiliate myself it is good to read informative articles on this subject hope ur next articles turn out great

Reply
  about 1 decade ago
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