Email marketing has been around for as long as the Internet has been. Today spam and junk mail filters keep most unwanted emails out of an email inbox, but when email marketing is done well, both the recipient and sender benefit. Read the below article in order to find some tips you can utilize to improve another person's life and improve your bank account.

Tailor your message to your audience. After you have established a small reader base, try to get them to spread the word to their friends. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. This can help you grow your readers organically.

Always proofread your emails. It's essential that your emails or newsletters are correct, especially if you want to appear professional. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. If you have put any links in your emails, make sure they are able to be clicked.

To get subscribes psyched up about your emails, offer special promotions and discounts that are only available for those on your mailing list. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. In fact, a referral program is a great way to grow both your email base and your customer base.

Use A/B testing of your subject lines to test effectiveness. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.

Keep your emails consistent. Ensure that you're always utilizing the same colors and logo of the company within your email. Use a clear and legible font style. Soon, your readers will recognize the emails you send out and look forward to reading them. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.

Be sure to get permission before you use email to contact anyone. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.

Make sure that people actually want to receive emails from you by using a double opt-in strategy. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.

Don't use a lot of graphics in the emails that you send. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can't read the email properly. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer's inbox.

If you are doing it properly, your email marketing efforts won't even seem like a sales pitch to your readers. People will enjoy reading your message if the content you provide is valuable or provides a needed service. This does much more than just promote your brand. Your loyal client base will return in the future and continue to use your service. So, take the steps outlined above and become a successful email marketer for your brand.