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Getting Business Online - The Internet Never Sleeps
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Getting Business Online  -  The Internet Never Sleeps

The beauty of the internet is that it is there 24/7 whether you are or not. If you have a shop in the High Street it is only open when you or a paid member of staff is there to serve your customers and opening longer hours won't guarantee that you earn extra money. With an online shop you are always open because even when you are at home, in a restaurant or asleep your online business is still there working for you.

You might wonder how this can benefit you when all your customers are asleep too. Well first off even if you only do business in your own country there are people who work shifts and some will sleep while you are open and have their leisure time when you are asleep. If you're asleep you can't take their order but if while you are asleep your shop is still open then you can, and when you go into work the next morning you will find that people have been placing orders while you were relaxing with your family or sleeping. You will also find that these orders come from all over the country, none of these people would have visited your shop in the High Street because they may live hundreds of miles away so it would never be worthwhile to have your bricks and mortar business open 24/7 but you won't have to pay any additional overheads for keeping your online shop open all night.

When my son went to university I became aware of another side to the internet. My son loves to chat to friends online while he's working and as he was then away from home I was no longer there to tell him that it's time to go to bed. He would chat away to his UK friends until they went to bed at about 11pm - 12pm but then the new friends he had made in New York were there ready to start chatting and as they went to bed his friends on the west coast were there to replace them, he even hooked up with a couple of people on some of the pacific islands until he eventually had friends all over the world that he could chat to whenever he was online. This obviously resulted in him falling asleep in lectures and having me on his back but it also made me realise that the internet is always there and at different times of the day there are different people from all over the world using it.

With this is mind you can see that if you opened up your online business to the world then you might be getting a few more orders during the night that you are currently getting from the shift workers. Perhaps not all of your business is suitable for trading worldwide but if you sell something pretty unique then this may be a possibility. However you might find that there are other ways that you can earn extra money online with this new market.

Street Talk

Now if I could just get myself in gear and take advantage of the giant that never sleeps! Thanks for the great read. I will targeting local businesses with their advertising needs.

  about 1 decade ago

you're right, the internet does make trading worldwide so much easier

  about 1 decade ago

But there are still so many companies still not using it

  about 1 decade ago

It really is amazing to be able to connect with people all over the world so easily; sharing thoughts, ideas, information. Wonderful!

  about 1 decade ago

Where would we be without the internet

  about 1 decade ago
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