Pay per click advertising campaigns have the potential to be very effective in generating new leads and sales but only if efficiently managed. A poorly executed PPC campaign will run down your advertising budget without any significant gains for your business. Going through trial and error processes can offer good learning lessons but then the business ends up losing lots of money as you try to figure out how you can streamline your PPC campaigns for maximum ROI. To make your PPC campaigns as effective as possible, you need to follow very clear guidelines that will help you execute a highly targeted and hyper-efficient PPC campaign.

Choose your target market

Geotargeting is a key ingredient of any successful PPC campaign. When planning the campaign, you need to clearly define your target market. If you are selling products that are aimed at a particular geographical location like the UK, then there is no need to run a global campaign. The campaign should mirror your marketing objectives. It is important to research the market thoroughly before launching your PPC campaign to ensure that it will produce results. There is no need to target a market that does not use your products and services.

Choice of Relevant Keywords

Now this is the part that makes or breaks most PPC campaigns. Before you launch your campaign, you need to have a thorough grounding on how PPC marketing works. It is important to understand the difference between keyword research for SEO and that of PPC. With PPC, you will need razor sharp keyword targeting in order to ensure that you are attracting high value customers who have a high probability of taking a desired action. Rather than targeting broad ineffectual niches, it is advisable to go for micro-niche targeting.

Refine the Campaign

Once you have launched the PPC campaign, you will have to enter the all important phase of performance monitoring and further refine the keywords so that you are left with the best performing ones. This enables you to get rid of “junk keywords” that may attract clicks but which lead to little or no conversion. This should be a continuous process throughout the PPC campaign if you want to make money online.

Write a great ad copy

The ad copy will go a long way in getting you the best leads that are likely to convert. Apart from honesty, it is important to ensure that your ad copy has a good quality score amongst the various search engine PPC platforms. Also ensure that you have included one of your key keywords in the ad copy.