This Article is About
apps
bad quality
spending money
word of mouth advertising
word of mouth
family and friends
bugs
designers
apple
How To Market Android Apps For A Specific Audience
Join 1000's of Authors at StreetArticles Today!

How to Market Android Apps for A Specific Audience

One of the issues that people run into when they develop apps for phones is finding ways to how to market Android apps. There are a large number of different apps released every week into the store, and this means that your app may get drowned out and lost in the sheer number of new apps. To get around this, you need to make your app stand out from other apps, particularly those that are similar.

The first aspect of marketing an Android app is actually in the creation process itself. You want to be certain that your app behaves exactly like you expect it to and that there aren’t any bugs. Any issues with the app will make users unhappy, which has negative effects on word-of-mouth advertising. This involves getting their family and friends to test the app before it is released and get their opinions.

Related to this is the interface and design of the app. For most apps, a simple interface is important to success. You don’t want to bog down your user with more options than they need. This doesn’t mean you shouldn’t include extra options, but when you do they need to be out of the way and not interfere with general use of the app.

Once your app is designed to your satisfaction, you need to develop the information that will be shown in the market for users who want to buy your app. Some designers skimp on this part of the process, but it is important because this information determines how many people will download your app.

Pricing is important. The Android Market does not have the same control over the apps that are produced than Apple does. This means that users are often hesitant about spending money, because there are many bad quality apps on the market. If you put a high price on your app, it probably won’t sell, unless you already have a good reputation for app creation.

If you are trying to work out how do market Android apps, I would suggest that you consider using a demo model, which means that you provide users with a version of the app that is limited in features or only allows people to get up to a certain level. This allows users to see the quality and usability of the app without having to spend any money. Many popular apps use this model and it works well frequently.


Street Talk

No comments present
You May Also Like
Android Apps And Rooting - Rooting Explained
In this article, I will give you the basic concept of what rooting is, what you can do with it, and why you might want to do it. Back in The Day For those of you who own an Android smartphone, life is most likely good. Android phones are capable…
By: Randall in  Computers and Technology  >  Personal Tech   Jun 26, 2011  
1
  Likes: 2

Apps That Pay You
Most apps on the market right now have a price attached to them, but are there any apps that pay you? After much searching through the android market I have finally found one that does (and supports all platforms) ! I wouldn’t get too excited though as your not going…
By: Ryan9 in  Communications  >  Mobile Cell Phone Accessories   Jan 25, 2012  
1
  Likes: 6

DIY Apps
Have you ever begun a DIY project and found your knowledge lacking? I imagine we all have when we start asking questions like how do I square up a frame or how many bags of cement and sand will I need to make a concrete base. It would seem an…
By: Michael Brown2 in  Home Improvement  >  DIY   Jul 19, 2014  
5
  Likes: 4

Ipad Apps Can Boost Productivity
I have an iPhone, iPod and for my birthday, my wife bought me an iPad. While I love toys like anyone else, I like to use them for practical reasons too. I am setting up my iPad to follow my hobbies and interests. Having done a small amount of programming,…
By: Dave Conrad in  Computers and Technology  >  Mobile Computing   Sep 04, 2012  
2
  Likes: 1

How to Profit From Building Android Apps
Although the sales in Android’s app store are not as impressive as Apple’s sales, many people choose to try to make money building Android apps because Android’s app store is less restrictive and there is no fee involved. Developing an app that actually sells might seem a little difficult, but…
By:  in  Internet and Businesses Online   May 08, 2013  
0
  Likes: 0

Apps London In Progress
The Growth of the App With the launch of the immensely popular iPhone in 2007, the rise of the smartphone has been unstoppable. Combining the features of previously home bound internet, mobile browsing has become a wave of the future. Apps designed for mobiles have all the advantages of mobility…
By: DrawninDigital in  Computers and Technology  >  Mobile Computing   Jan 20, 2012  
0
  Likes: 0

How to Market Ios Apps Through Social Media
So, you’ve created an app for Apple’s iOS and are trying to sell it through the app store. The first hurdle that you will come across is the large number of other apps that are out there, all competing for the same audience. While your app may be better than…
By:  in  Internet and Businesses Online  >  Social Media   Mar 22, 2013  
0
  Likes: 1

Best Apps for Writers To Be Quick On The Draw
Every since I become a member of street article , I start searching for apps that I can use for my ipad mini. A lot if times I would be some where and come across an idea, and don't have my laptop but have my ipad. These are the top…
By: H Terrell in  Computers and Technology  >  Mobile Computing   Jan 26, 2013  
7
  Likes: 2

Droid Apps Reviews
Ever since Google brought out their first batch of Android devices, people around the world decided to take advantage of the new mobile OS and create droid apps for every form of information and entertainment. Not to mention all of the utility and productivity apps for the workplace. While some…
By: Charles Slocs in  Communications  >  Mobile Cell Phone   Mar 08, 2011  
0
  Likes: 1

3 Ipad Apps That You Have To Have
When it became known that the Apple iPad was becoming extremely popular, it was not a shock that plenty of apps were developed for it. A few of these apps are made for those in specific jobs such as law, medicine or academic research. Others are good for practically everyone…
By: Alex Copeland in  Computers and Technology  >  Personal Tech   May 20, 2011  
0
  Likes: 0

New Apps: Translation
Smartphones do so much it’s sometimes hard to remember that you can use them to simply have a conversation with another person. In addition to schedule and organizing apps that help you plan your vacation or business trip, some new apps offer translation services. Google’s new app lets you speak…
By: Evelina in  Travel and Leisure   Mar 21, 2011  
0
  Likes: 0

Apps for Women
There are so many apps out there that have so many different niches. There are 21 different categories within the App store for your iPhone. My job here is to identify apps that women would be interested in. Apps that will help simplify and organize life. And perhaps throw in…
By: GadgetGal in  Computers and Technology  >  Personal Tech   Oct 18, 2011  
0
  Likes: 0

More Than 200,000 Apps for Ipad: Apple
The launch of new iPad from Apple on March 7 is a resounding success in every sphere of the digital computing world and attracting consumers from all over the world. As we all know that the success of the iPad is beyond any comparison with its phenomenal sales record and…
By: Brooke M. Perry  in  Computers and Technology  >  Mobile Computing   Jan 08, 2013  
0
  Likes: 0

Using Apps For Students To Increase Learning And Productivity
In today’s digital world, our smart phones and computers often become a kind of “second brain” to help us remember everything we need to do each day. In an increasingly complex world, college and high school students alike can benefit from using the great apps for students that have been…
By: sarah 1 in  Reference and Education  >  Teaching   Jul 15, 2013  
0
  Likes: 0

How Banking Apps Can Help Its Customers
Mobile app development provides various services to diverse users. With the multiple uses of mobile apps different purposes have been served in various industrial sectors. Initially mobile apps were built to provide basic services to its customers. Today, apps is designed for various functions that include even functions from the…
By: Julian Robert in  Computers and Technology  >  Mobile Computing   Nov 22, 2012  
0
  Likes: 0

Article Views: 1098    Report this Article