One of the issues that people run into when they develop apps for phones is finding ways to how to market Android apps. There are a large number of different apps released every week into the store, and this means that your app may get drowned out and lost in the sheer number of new apps. To get around this, you need to make your app stand out from other apps, particularly those that are similar.

The first aspect of marketing an Android app is actually in the creation process itself. You want to be certain that your app behaves exactly like you expect it to and that there aren’t any bugs. Any issues with the app will make users unhappy, which has negative effects on word-of-mouth advertising. This involves getting their family and friends to test the app before it is released and get their opinions.

Related to this is the interface and design of the app. For most apps, a simple interface is important to success. You don’t want to bog down your user with more options than they need. This doesn’t mean you shouldn’t include extra options, but when you do they need to be out of the way and not interfere with general use of the app.

Once your app is designed to your satisfaction, you need to develop the information that will be shown in the market for users who want to buy your app. Some designers skimp on this part of the process, but it is important because this information determines how many people will download your app.

Pricing is important. The Android Market does not have the same control over the apps that are produced than Apple does. This means that users are often hesitant about spending money, because there are many bad quality apps on the market. If you put a high price on your app, it probably won’t sell, unless you already have a good reputation for app creation.

If you are trying to work out how do market Android apps, I would suggest that you consider using a demo model, which means that you provide users with a version of the app that is limited in features or only allows people to get up to a certain level. This allows users to see the quality and usability of the app without having to spend any money. Many popular apps use this model and it works well frequently.